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Newport-Based Brand Lab Appointments Former Burberry Head of Sales into Key Role


Brand Lab, the UK-based tech company disrupting the fashion industry, has appointed Amanda Osborne as its Head of International Business Development.

Amanda, former Head of UK Sales for Burberry, joins Brand Lab in September. The Welsh company, based in Newport, is creating waves across the tech and fashion sectors after developing the first fully-integrated global online wholesale platform.

Amanda will be promoting Brand Lab to key retailers and buyers, and will also have the responsibility of ensuring the online product offer is kept exciting and relevant.

Brand Lab chief executive Jennifer Drury said:

“We feel Amanda’s international experience over the last 25 years in the fashion business puts her in an ideal position to oversee and develop the company’s sales strategy in both the short and the long term, and will ensure Brand Lab builds the key relationships necessary on a worldwide basis.”

Amanda has been running Brand Studio Ltd – her own successful consulting and management company – for the last 10 years, working with a series of well-known brands and retail partners throughout the UK, Europe, the USA, Middle East, Russia & Eastern Europe. Prior to this she was Managing Director at Amanda Wakeley, Gianfranco Ferre and Cerruti 1881.  She has also been Head of UK Sales for Burberry.

Brand Lab founder Dan O’Connell said:

“Brand Lab has had some major achievements since inception as we have quickly grown into a major global influence in the fashion/tech sector.

“The appointment of Amanda Osborne is another hugely significant milestone in our story, and I am absolutely delighted that someone of such high calibre is joining us as we enter such an important phase of growth.”