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Hair and Beauty Contributes £283M a Year to Wales


The hair and beauty sector contributes up to £283 million a year to the Welsh economy and deserves to be recognised as a priority sector, says a new report launched last night.

ISA Training, the largest independent hair and beauty training provider in Wales, with its head office in Pencoed, Bridgend, has commissioned research to get the hard facts about the sector’s importance to Wales.

Chief executive Shirley Davis-Fox, MBE, the Hair and Barber Council’s political director and board member for Wales, chose a reception at the National Assembly for Wales’ Senedd in Cardiff to launch the economic impact assessment report, which she insisted should be essential reading for politicians.

The reception, which was attended by several Assembly Members, was sponsored by Mike Hedges, AM for Swansea East and specialist awarding organisation VCTC.

“I commissioned this important research to identify and highlight the true economic value and impact of the hair and beauty sector to Wales with specific reference to the number of people employed, the businesses within local authority areas and their gross value added (GVA) contribution to the economy.

“This is the first time that a peer-reviewed economic impact assessment of the sector has been conducted, specific to a devolved administration and I am delighted that we now have the hard facts and evidence to back up our statements and to support our political engagement.

“With 2,418 businesses employing almost 11,000 people, the sector is a key employer and, unlike many service and retail sectors, it guarantees that money earned in a locality is spent and retained in Wales.

“Hair, barbering and beauty salons are the heartbeat of Welsh high streets, boosting the local economy, keeping communities alive and developing entrepreneurial skills. They provide essential services that we all need.”

Mrs Davis-Fox challenged the Welsh Government and Regional Skills Partnerships to:

  • Recognise the hair and beauty sector as a priority sector;
  • Commission more detailed primary research with businesses on the direct, indirect and induced impact of the sector in terms of business expenditure, GVA and employment.;
  • Request the Office for National Statistics routinely publishes more detailed GVA statistics for the hair and beauty sector;
  • Improve careers advice to accurately represent the realities and excellent professional opportunities available in the sector.

“Those who work in the sector have long appreciated the true value of their businesses to the economy and understand the wealth of opportunities afforded to young people entering the sector,” said Mrs Davis-Fox.

“Yet those in influential positions, who make important decisions about where to focus resources, often fail to fully appreciate the sector’s value, impact and the significant contribution it makes to the Welsh economy.

“In identifying that the GVA of the hair and beauty sector is between £189m and £283m, this research resoundingly affirms the sector’s positive economic value in Wales. It also highlights the high proportion of female entrepreneurs and large number of ambitious young people employed in this vibrant sector.

“I believe that for too long the sector has been undervalued and falsely portrayed as a low skilled apprenticeship option and low paid career choice. I am confident, that this research will address these misconceptions and earn the respect that the sector justly deserves as a professional craft leading to a lifetime of opportunities.

“The Welsh Government’s recent white paper on Wales’ transition to a new relationship with Europe highlights the increasing importance service industries are likely to play in the post-Brexit economy. This demonstrates the increasingly vital contribution sectors, such as the hair and beauty, are likely to make to future employment and prosperity in Wales.”

Gary Machin, of the Hair and Barber Council, said he hoped the “fantastic” report would help to change the outdated government perception of the skilful and vibrant hair industry.

He praised Mrs Davis-Fox’s “unwaning enthusiasm and passion” for the Hair Council’s campaign to regulate and professionalise the industry and hoped the pioneering report would lead to others for Scotland, England and Northern Ireland.


Duncan Foulkes Public Relations Limited is a well established communications consultancy based in beautiful Mid Wales.

Incorporating public and media relations, the consultancy provides a range of services to businesses and organisations throughout Wales and the Marches.

A former newspaper journalist for 24 years, Duncan moved into PR in 1999 after editing the County Times & Express & Gazette newspapers – the main weekly titles in Mid Wales – for five years.

His main reason for leaving the newspaper industry was a desire for a new career challenge. His successful PR business predominantly focuses on companies based in Wales and Shropshire.

His motto is to keep things as simple as possible to avoid over-complicating what is a straightforward goal – to achieve media coverage for a client.

Duncan’s wide-ranging work entails media campaigns, researching and drafting press releases, media liaison, political lobbying, event management, organising photocalls, website content advice, social media and newsletters.

He has extensive PR experience of the food and drink, education and training, catering and hospitality, insurance and financial services, manufacturing, tourism, farming, property, fine art, lubricants and telematics sectors.

His contacts extend from local newspapers in Wales to the national print and broadcast media, trade publications and digital media.

Duncan Foulkes PR uses only the most creative photographers, ensuring that photography to support his work is of the highest quality.

He is passionate about issues relating to the countryside and enjoys fly fishing, watching sport and spending time with his family in his spare time.

Services provided:

Public Relations
Media Relations
Public Affairs
Crisis Communications
Event management


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