A new Colwyn Bay GP membership service is aiming to ease pressure on the NHS.
Launching this month ahead of its full opening in January, West End Health is aiming to redefine local private healthcare. Founded by lifelong friends Aaron Ferguson and Andy Boyd, and Dr Trevor Ferguson, the Colwyn Bay-based service will provide the region’s first premium GP and preventative health membership.
It is designed to provide unlimited GP access, same-day appointments, and comprehensive annual health and dental assessments.
“We’re bringing back what people miss and need most in healthcare: personal care, time and trust,” said Aaron, Managing Director of West End Dental and one of the driving forces behind the project.
“The NHS is full of brilliant people doing their absolute best under immense pressure, but the system is often forced into reactive care. West End Health is built to do the opposite — to give people time, continuity and proactive support so we can keep them well for years to come.”
Each adult patient will receive an in-depth, two-stage annual health review, combining medical and dental screening, targeted cancer checks, and a full results consultation, alongside unlimited GP appointments and direct same-day access to their doctor, with 30-minute appointments as standard.
“If you ring us at 2pm, there’s a good chance you’ll be seen before 5pm,” said Andy.
“It’s about certainty and continuity — knowing your doctor and knowing you’ll be seen when you need to be.”
The clinical team is led by Dr Faiza Murad, who has a background in endocrinology and internal medicine, specialising in diabetes, weight management, and women's health, including menopause care.
They are supported by Dr Trevor Ferguson (Dental), and between them bring decades of experience across a wide range of disciplines.
“We’ve built West End Health around the idea that the best care starts with relationships and real understanding,” said Andy.
“People deserve a doctor who knows their story, takes the time to listen, and works with them to stay well. That’s exactly what this model makes possible.
“We’re not here to replace the NHS; we’re creating an additional layer of support for families who want time, continuity and proactive care that’s increasingly difficult to access in mainstream services.”
The founders have plans to expand the concept beyond Colwyn Bay, developing a multi-site operation to create a model of joined-up, preventative care accessible across North Wales and, in time, beyond.
