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Dev-Bank Wales MBO


22 April 2024

Merged Finance Firms Set Their Sights on Growth

Two South Wales finance firms have announced a merger which creates a complete portfolio of property and business finance solutions.

Prime Financial Solutions and Mortgages Ltd and Yumo Finance deliver a full suite of financial services to home buyers and movers, property investors, commercial developers and businesses.

The merged business is based near Swansea and will continue to operate under the existing brands.

Prime Financial Solutions and Mortgages will exclusively oversee all property related services, offering expertise in homeowner mortgages and remortgages, buy-to-let arrangements, bridging and commercial finance, and insurance.

Yumo Finance will operate as a sister brand to Prime Financial Solutions and Mortgages and will continue to focus on the specialist provision of financial solutions for businesses, including secured and unsecured business loans, invoice finance, asset finance, merchant loan services, VAT loans, import and export finance, and overdrafts.

The business is led by joint partners Gareth Morgan and Mark Watts.

Gareth Morgan said:

“By merging our strengths we are not only enhancing our ability to meet the diverse financial needs of our clients but also setting the stage for accelerated expansion. We have ambitious growth plans and together we are confident that our combined expertise will deliver an unparalleled client experience.”

Mark Watts said:

“Our merger represents a strategic move towards greater synergy and efficiencies. Our businesses share many parallels, and we believe that together we are better positioned to pursue acquisition opportunities, to fuel our growth trajectory, and to solidify our position as a leader in the financial services sector. We are investing in new technologies to create a seamless experience whether you are a first-time buyer or a sophisticated property investor. We are also recruiting additional advisors and we look forward to a very bright future.”

Gareth has a 15-year track record in the residential mortgage advisory sector and is an experienced property investor and mentor. Mark Watts has specialised in commercial lending for the majority of his career, including 17 years with HSBC.


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