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28 January 2026

Local Dealership Maintains Sponsorship of Pembrokeshire Football Club


Pembrokeshire Isuzu dealer, Gareth Hughes Motors, has announced the continuation of its sponsorship of Neyland AFC’s latest matchday kits.

One of the oldest football clubs in Pembrokeshire, Neyland AFC, known as ‘The Nomads’, has a history dating back nearly 120 years. The sponsorship will feature the Isuzu dealer’s branding on the home and away kits for their upcoming fixtures in the Pembrokeshire League, of which the club is a founding member.

Since opening its Isuzu dealership in 2018, Gareth Hughes Motors has been heavily involved with its local football club, with four of the dealership’s staff having played for the team previously.

Sales Executive at Gareth Hughes Motors, Paul Davies, played for Neyland AFC for over 20 years. He said:

“We are thrilled to see The Nomads’ fantastic new kits featuring the dealership’s branding. The players and staff at the club are very grateful for the kits, and we certainly think that they are the nicest in the league. We can’t wait to see them in action.”

Regional Sales Manager at Isuzu UK, Graham Joll, added:

“Isuzu UK is highly supportive in promoting grassroots football initiatives within its dealer network. Gareth Hughes Motors’ longstanding relationship with its local club is another fine example of fostering a strong community presence through its continued sponsorship of Neyland AFC’s kits. With many of the staff being loyal supporters, and even players, this is a perfect example of truly authentic community engagement.”

In addition to its sponsorship of Neyland AFC, Gareth Hughes Motors has engaged in multiple community sport initiatives, including its sponsorship of Burton Cricket Club and Llangwm Juniors Rugby Club. The dealership also supports the Neyland Santa Run every year by providing an Isuzu D-Max to tow Santa’s sleigh.

Gareth Hughes Motors is a family-owned dealership, established in 1982 and an award-winning Isuzu dealer, having claimed the Customer Service Award in 2025.



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