Lloyds Banking Group has appointed Louisa King as its new Group Ambassador for Wales.
The bank said Louisa will work closely with local policymakers, business leaders, communities, and charities to champion Wales’ economic potential and growth. Alongside experts across the business, she will help drive forward efforts to improve access to affordable housing across Wales and support the nation’s transition to a low-carbon economy.
Based in Cardiff, Louisa brings extensive financial services experience. Alongside her new responsibilities as Group Ambassador, she will continue in her role as a Director in Lloyds Banking Group’s Risk team, supporting its Insurance, Pensions and Investments business.
Louisa King, Group Ambassador for Wales, said:
“Wales has so much to offer – its people, culture and fantastic businesses. As someone who’s incredibly proud to call Wales home, I’m delighted to be taking on this additional role.
“Over the coming months, I’m looking forward to visiting as many SMEs and charities across Wales as possible, to better understand both the opportunities and the challenges they’re facing. I want to champion their success and strengthen my ties within the community to help Wales prosper.”
