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Hospitality Group Provides Enterprise Education Programme to 3 Swansea Schools


The Secret Hospitality Group is thanking the local community for its support during COVID by providing the Bumbles of Honeywood enterprise education programme to three local primary schools – The Grange Primary School, Ysgol Gynradd Gymraeg Llwynderw and Brynmill Primary School.

Created by Swansea-based 2B Enterprising Ltd, The Bumbles of Honeywood is a suite of bilingual resources mapped to the national curriculum to help primary schools embed enterprise skills into their day-to-day learning. It’s delivered in schools via the 2B Enterprising Corporate Engagement Partner programme, which pairs businesses with local schools.

As Corporate Engagement Partners, members of The Secret Hospitality Group have been visiting The Grange, Llwynderw and Brynmill primary schools to introduce the Bumbles of Honeywood programme and talk to pupils about what it’s like to run a business.

Cultivating entrepreneurship and enterprise skills from a young age has been shown to be of huge value in equipping pupils for their future lives and careers – and it’s now required as part of the national curriculum in Wales.

Children from The Grange Primary School visit Castellamare with (L-R) Lucy Hole, The Secret Hospitality Group, Abigail Cooper, Operations Co-ordinator, 2B Enterprising, Mrs Tucker, Teaching Assistant, Ms Suff, Teacher, Mrs Minty, Year 1 & Year 2 Teacher and Mrs Griffiths, Year 1 & Year 2 Teaching Assistant.

The Secret Hospitality Group is an example of entrepreneurship in action. It started life in 2017 with one venue, The Optimist in Uplands. In 2019 the company won the tender to run The Secret on Swansea seafront, and since then it has also taken on The Green Room next to Swansea Arena and the iconic Castellamare restaurant at Bracelet Bay. Now the group has sold The Optimist to focus on landmark locations, creating venues that are as memorable as the views. As the company’s strapline says, “the view is just a bonus.”

The company was founded by brother and sister Lucy and Ryan Hole, who have since been joined by their siblings Amy and Tom. During the COVID lockdowns the team ran a coffee kiosk on the seafront in Swansea and the experience made them feel even more connected with the local community. Now they want to give something back by supporting three local schools.

Opening the kiosk was a turning point for us during the pandemic says Lucy. We had such a great response from the community, and they rallied round when the kiosk was vandalised. The kiosk became a real hub and the beach just became alive. Now we want to give back to the community as a thank you for what they did for us during that hard time.

Lucy and her siblings have chosen to support The Grange, Llwynderw and Brynmill primary schools because they are local to them and they have family links with two of them. All the Hole siblings attended Brynmill Primary School, as did their father Greg Hole, who has run local news agents including Uplands News for decades. His father and grandfather, who ran the businesses before him, also attended Brynmill Primary School.

Lucy says,

We grew up in Uplands and used to walk through Brynmill Park to get to the school. We have really fond memories of the school, and all the teachers knew who we were because generations of the family had been there. It was a lovely school.

Amy’s children attend The Grange Primary School and the family decided to also support Ysgol Gynradd Gymraeg Llwynderw to help bring The Bumbles of Honeywood to a local Welsh medium school too. The Hole siblings have gone into each school to meet with the children, talk about their businesses and introduce the Bumbles of Honeywood programme. They have also welcomed children to their businesses so they can learn more about how restaurants are run.

Lucy continues, 

The children were great. They wanted to learn and asked a lot of good questions. They were eager to learn the skills taught by the Bumbles of Honeywood programme: to be confident, brave, kind and strong.

She and Ryan also enjoyed being able to demonstrate that there are many different paths to forging a successful career: it doesn’t have to include going to university.

She adds, 

We didn’t excel at school, but I think making pupils aware of the different routes they can take is really important.

2B Enterprising founder Sue Poole, welcomes their contribution, saying, 

It’s really important for the children to meet and talk to homegrown talent. Lucy and her sister and brothers are local entrepreneurs who show the children what you can achieve if you work hard and support each other. It's about the support you have from your family, your community, with everybody working together, businesses will succeed. The Secret Hospitality Group is a young company that started off with one small restaurant in the Uplands and is now opening iconic venues right across Swansea Bay. It’s exciting from that perspective, and because of the history of the family, who have been entrepreneurial for probably over 100 years, I think they're really great role models for young people.