The Cambrian Mountains Initiative Community Interest Company has announced the appointment of Helen Gwenllian as Executive Chair.

The CIC champions the communities and businesses of Powys, Ceredigion and Carmarthenshire. Helen will provide a commercial focus for the growth of the organisation, whilst also seeking partnership funding.

She has held several senior appointments, including as a former Non-Executive Director of Hybu Cig Cymru and a Commissioner for the National Infrastructure Commission for Wales. Helen was also the lead author of the Vision for Rural Wales Manifesto as Rural Policy Officer for the Welsh Local Government Association, working for the nine rural authorities in Wales.

She is also an entrepreneur and business advisor supporting SMEs, and founder of Merched Medrus, a business development group for women running rural businesses in Ceredigion.

Helen said:

“Small independent businesses play a vital role in the vibrancy of rural communities. The Cambrian Mountains Initiative CIC is here to champion the fantastic independent businesses of the region by promoting the area as an astounding destination for the discerning visitor. My vision is to elevate our storytelling and promote the region’s premium produce as distinctly different.”

The Cambrian Mountains Initiative has a track record of delivering community focused projects including producing the first visitor maps for the region, establishing the Cambrian Mountains Astro Trail and working with accommodation providers, local producers and retailers.

Helen joins as Ieuan Joyce steps down following a tenure of six years. He will continue to serve as a Non-Executive Director on a renewed Board of Directors.

Ieuan said:

“We are delighted to welcome Helen as Executive Chair. The region will benefit greatly from the skills and experience she brings to the role.”