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12 December 2025

FSB Wales Urges Shoppers to Back Small Businesses and High Streets this Christmas


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The Federation of Small Businesses (FSB) Wales is calling on people across Wales to show their support for small businesses and their local high streets by choosing to shop locally this festive season.

For many small businesses, the Christmas trading period is the most important time of the year, often accounting for a significant proportion of their turnover for the entire year, FSB Wales said. Every pound spent with an independent retailer, café, pub or local supplier stays in the Welsh economy far longer than money spent with national or online-only giants, supporting jobs, services and the wider community.

John Hurst March 25 fsb

John Hurst, Chair of FSB Wales, said:

“This Christmas more than ever, our small businesses need the people of Wales to get behind them. When you buy from a local shop, market stall or independent online business, you’re not just buying a gift, you’re helping a neighbour pay their staff, keep their lights on and contribute to the community as a whole. Shopping local really does keep the pound local and makes a tangible difference to lives and livelihoods.”

Joshua Miles, Head of FSB Wales, added:

Joshua

“Small firms are the very heartbeat of our towns and high streets. The festive season can make or break a year for many of them. By choosing to spend even a portion of your Christmas budget with Welsh small local businesses, you’re directly helping to protect jobs, sustain vital services and keep our communities vibrant for the future.”

FSB Wales is encouraging everyone to think local first when buying gifts, food, drink and decorations, and to use the hashtag #ShopLocalCymru on social media to share their support.

 



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