Showcasing the Best of Welsh Business


Founder of Cardiff-Based Social Media Marketing Agency Wins Young Business Person of the Year Award


24 year old Daniel Simmons founded social media marketing agency Populate Social in 2015 and received the accolade at the Cardiff Business Awards held on the 23rd of June. The prestigious awards, now in their third year, celebrate the Cardiff businesses that have experienced significant success over the past 12 months and contribute to both their respective sectors and the Cardiff economy as a whole.

The lavish ceremony, held at City Hall was hosted by BBC Wales news anchor Jamie Owen and featured live entertainment from Eurovision star Lucie Jones. Amongst the big winners, were national broadcasters BBC Wales and cooling technology innovator Sure Chill.

Simmons, who was shortlisted for the same award last year, went up against young entrepreneurs Benjamin Milsom, Christian Evans and Owen Derbyshire. The young business owner says the win came as a surprise to him:

“It’s humbling to receive recognition alongside some of the brightest and best businesses in the region. A massive thank you must go to all of the team for their hard work, without them I wouldn’t be standing here.”

Populate Social has worked with over 60 clients with brands ranging from luxury swimwear to providers of 3D images and animation. The agency boasts the status as the only specialist social media marketing agency in Cardiff, shaking up what is fast becoming an extremely saturated market. Their achievement reflects the ever-growing start-up scene in the Welsh capital, specifically within the life science and digital economy sectors.

A full list of the Cardiff Business Awards 2017 winners can be found on their website:


Over the past 6 years, Rachel has been working specifically within the digital marketing space and has worked with some of the country’s top brands. During this time, Rachel was a key attribute to the success of our sister product, Recruitment Buzz, which has firmly established itself as one of the leading publications within the Recruitment sector. Drawing on her knowledge and experience, Rachel has developed a genuine understanding of how content can engage and compel an audience.

Having a passion for travel and culture, Rachel left her hometown of Cardiff to pursue studies and travel and after several years away, Rachel returned to Cardiff and firmly established herself within the development of Business News Wales. Rachel is now responsible for every aspect of web management, marketing and overall production of the Business News Wales brand.

Having learnt some invaluable skills within the marketing industry, Rachel is often called upon for her skills and knowledge of WordPress, HTML, email marketing software, Photoshop design and social media tools.


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