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Exciting New Flavours Join Family of Get Jerky Branded Snacks


Fast-growing Welsh beef jerky snacks manufacturer, Trailhead Fine Foods, has launched two new flavours in time for Easter.

The Welshpool-based company, which has recently achieved the nationally recognised SALSA standard for its award-winning Get Jerky branded snacks, adds Devil's Wrath and Teriyaki to its existing range of six flavours.

Devil's Wrath was created for the new Trailhead Get Jerky Devils Staircase Ultra Trail Race, which was originally planned for April 4 but has been postponed to October 3.

“The extreme heat and adventurous flavours used in the Devil's Wrath jerky really represent an exhilarating challenge,” said Emma Morris, Trailhead Fine Foods’ sales manager. “Are our customers ready to take on the Devil?”

Each bag contains 19 grams of protein and Devil’s Wrath joins ‘The Hot Ones’ Collection at Trailhead. A case of ‘The Hot Ones’ now includes four bags each of Devil's Wrath, Spicy Chilli and Hot Smoked Chipotle flavours.

The new Teriyaki flavour sees the traditional Japanese cooking style recreated in premium beef jerky for an authentic Oriental experience.

Each bag contains 18 grams of protein and the new product joins ‘The Gourmet Ones’ collection, with a case comprising six bags each of Teriyaki and Black Garlic and Ginger.

Trailhead’s handmade, artisan jerky snacks are produced with responsibly sourced PGI Welsh Beef and marinated using secret, unique recipes. The jerky is made gluten free and low in fat, which makes it a healthy alternative to sugary and high fat snacks.

Trailhead Fine Foods offers free online delivery of its tasty snacks at

The snacks are available in more than 100 stockists across the UK, including service stations, farm shops, delicatessens, convenience stores, tourist attractions, petrol stations, breweries, pubs and hotels. Sales have grown by 300 per cent in the past year.


Duncan Foulkes Public Relations Limited is a well established communications consultancy based in beautiful Mid Wales.

Incorporating public and media relations, the consultancy provides a range of services to businesses and organisations throughout Wales and the Marches.

A former newspaper journalist for 24 years, Duncan moved into PR in 1999 after editing the County Times & Express & Gazette newspapers – the main weekly titles in Mid Wales – for five years.

His main reason for leaving the newspaper industry was a desire for a new career challenge. His successful PR business predominantly focuses on companies based in Wales and Shropshire.

His motto is to keep things as simple as possible to avoid over-complicating what is a straightforward goal – to achieve media coverage for a client.

Duncan’s wide-ranging work entails media campaigns, researching and drafting press releases, media liaison, political lobbying, event management, organising photocalls, website content advice, social media and newsletters.

He has extensive PR experience of the food and drink, education and training, catering and hospitality, insurance and financial services, manufacturing, tourism, farming, property, fine art, lubricants and telematics sectors.

His contacts extend from local newspapers in Wales to the national print and broadcast media, trade publications and digital media.

Duncan Foulkes PR uses only the most creative photographers, ensuring that photography to support his work is of the highest quality.

He is passionate about issues relating to the countryside and enjoys fly fishing, watching sport and spending time with his family in his spare time.

Services provided:

Public Relations
Media Relations
Public Affairs
Crisis Communications
Event management


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