Events company Genero has been appointed as preferred supplier for Football Association of Wales (FAW) for set, staging and audio‑visual event production.
Genero has a long-standing relationship with FAW that spans more than a decade. In this time, they have had many successful collaborations, which includes Genero’s role as a partner of the Adran Leagues since their inception, award dinners and matchday hospitality event support.
As appointed suppliers, Genero will work with FAW to strengthen its offering to Welsh partners and stakeholders, continuing to focus on delivering high‑quality, professional events that reflect the scale and ambition of Welsh football. Genero will support across a range of events which include:
- Matchday hospitality
- Strategy launches
- Press conferences
- Official dinners
- Awards ceremonies
- Conferences
Peter Leckie, Managing Director at Genero, said:
“We’re proud to be appointed Preferred Supplier to the Football Association of Wales. This agreement builds on a long‑standing relationship and reflects the trust that has developed through years of working together across Welsh football.
“We look forward to continuing to support the FAW with high‑quality, reliable event production and helping deliver professional, engaging experiences across its official events.”
Noel Mooney, CEO at Football Association of Wales, said:
“Genero has been a trusted delivery partner to Welsh football for many years. Appointing Genero as a Preferred Supplier provides a consistent and reliable production framework across our official events and supports our ambition to deliver high‑quality experiences for our partners, stakeholders and fans.”
