Directors of Prime Property Finance Gareth Morgan and Mark Watts have acquired mortgage and protection firm Simpli Financial Solutions.
The acquisition places Prime Property Finance and Simpli Financial Solutions under common ownership, creating greater opportunities for advisers while allowing each business to continue operating independently under its own Financial Conduct Authority (FCA) authorisation, brand and proposition.
Prime Property Finance will continue to specialise in property finance, while Simpli Financial Solutions will continue to operate as an independent mortgage and protection business, providing an established home for advisers who want the flexibility to build and grow their own business under their own trading style.
Each business will continue to operate independently while also benefiting from shared technology, specialist knowledge and closer collaboration.
Gareth Morgan, Director, Prime Property Finance, said:
“This acquisition is another important step in our long-term vision of creating more opportunities for advisers, whatever stage of their career they're at. Prime Property Finance and Simpli Financial Solutions will remain independent businesses, each with its own identity and strengths, but together they enable us to support employed advisers, self-employed advisers and those looking to build their own business and trading style.”
Rob Penman, Managing Director, Simpli Financial Solutions, said:
“This marks an exciting new chapter for Simpli Financial Solutions. We are proud of the adviser team and staff that we have built over the last 10 years and are very pleased to be joining forces with Gareth and Mark, who share our culture, values and long-term vision. The acquisition is designed to add capability, not to change what works.
“I would like to thank all of the Simpli Financial Solutions team for the support and commitment they have given, as well as SimplyBiz and the various lenders and providers that we work with across the industry.”
Mark Watts, Director, Prime Property Finance, said:
“Combined with our investment in proprietary technology, a genuinely supportive culture and competitive commercial models, through this acquisition we are creating an environment where ambitious advisers can thrive. We are actively recruiting across both businesses and are excited about what the future holds.”
The acquisition is subject to FCA approval. All existing adviser agreements and provider relationships remain in place.
