An award-winning communications agency is setting up an Employee Ownership Trust (EOT).
The Orchard Media and Events Group, which has been providing a range of creative communications services to clients in Wales and across the world for 14 years, is putting the business in the hands of its 70 strong team to protect its future independence.
Its clients have ranged from Welsh Government to Principality Building Society, Aston Martin and Qatar Airways to Nando’s, the AA and Netflix. The agency creates corporate and public events for NATO, UEFA, and Johnson & Johnson; produces film content for Visit Wales, TV programmes for BBC, S4C, Channel 4, and National Geographic; and advises on sponsorships and partnerships for the likes of the RFU, the International Chamber of Commerce, and Orbex.
With the original founders moving on, the ownership of the business will be transferred to Orchard’s staff from October 1, when an employee-owned trust will own and manage the company.
Orchard co-founder and outgoing Operations Director Al Wilson said:
“When we looked at the options for succession planning, the EOT model stood out for us as a way to repay the hard work and commitment of the team here and give them this huge opportunity to take Orchard into an exciting future. The ethos behind EOTs aligns well with the values we’ve nurtured in the company, and we know that the leadership and wider team are the people best placed to benefit from its future success.
“We‘re grateful to Andrew Evans at Geldards and Paul Cantrill, a Corporate Advisor with Cwmpas, for their specialist EOT knowledge and invaluable support in getting us to this point.”
EOTs are becoming an increasing popular way to keep corporate ownership within the country of origin to secure jobs and provide more opportunities for talent to build their careers here.
Andrew Evans, a Cardiff Partner with Geldards LLP, said:
“Geldards is delighted to be trusted with advising on the transition of Orchard to employee ownership. The shareholders, management team and employees have been very receptive to the idea of employee ownership and a desire to adopt ‘best practice’ in terms of employee engagement to make the transition a success and the basis for future growth in the business.”
A new Group Board bringing the skills and experience of a number of senior corporate figures to drive the firm’s strategic direction.
Joint chief executive Jim Carpenter said:
“We’ve had a great reaction to the news from the team that’s built the business – they recognise the EOT protects Orchard’s independence, sustains our successful working practices and values that might have been compromised in a trade sale, and avoids businesses coming in from outside to asset-strip the company.”
The EOT transfers ownership of the company to a trust, and trustees who are senior figures within Orchard and independent specialists will look after the interests of all employees. Current shareholders will be re-imbursed over time, proportionate to the financial performance of the agency, which will also influence the level of bonuses available to employees. There is no cost or liability for individual workers.
Welsh Government is looking to double the number of businesses in Wales that are employee-owned by 2026 and supports the Employee Ownership Wales service at the development agency Cwmpas to ensure Wales-based companies remain in Welsh hands.
