
GUEST COLUMN:
Carrie Foster
Change Management Practitioner
Wrexham University
Change is an inevitable part of business life, yet it remains one of the most challenging processes for organisations to navigate successfully.
As a tutor in change management at Wrexham University, I have seen first-hand the transformative power of mastering change management techniques, especially for business leaders striving to bridge the gap between their organisation's current state and its aspirational future.
For leaders, the ability to manage change effectively is not just an administrative skill but a strategic necessity. Change management is about more than just implementing new systems or structures – it is about shaping organisational culture, enhancing employee engagement, and ultimately securing a competitive advantage.
At its core, change management involves a variety of tools and techniques that are essential for navigating the complexities of organisational transformation. Similar to a craftsperson who requires a range of tools to create something of value, change leaders need a diverse toolkit to address the unique challenges each change scenario presents. This is why business leaders must invest time in learning and understanding these tools, as no two change processes are alike.
From my nearly two decades of experience in the field, I can guarantee that I have never managed change in the same way twice. Each organisation’s culture, its operational rhythms and strategic objectives demand bespoke change management approaches. The ability to adapt and apply the right techniques at the right time is what separates successful change initiatives from those that falter.
Leaders often hesitate to commit time to learning about change management, citing busy schedules and numerous other responsibilities. However, the cost of ignoring the need for adept change management can be high. Organisations frequently expend significant resources—sometimes running into hundreds of thousands of pounds—on failed change efforts. These failures often necessitate costly corrections and can result in long-term damage to employee morale and company reputation.
Effective change management empowers leaders to foresee potential problems and address them proactively. For example, in one case, a professional services firm used dialogic techniques and workflow mapping tools learned through our workshops to uncover inefficiencies in their systems that were previously invisible. This insight allowed them to make informed decisions that significantly improved their operational effectiveness and accelerated their growth.
The benefits of investing in change management training extend beyond avoiding pitfalls. Skilled change leaders can drive innovation, improve employee alignment with corporate goals, and enhance organisational agility. Importantly, change management competency enables leaders to craft a vision for the future and rally their organisation around it, creating a cohesive and motivated workforce.
Whether you lead a small enterprise or a large corporation, the dynamic nature of business means that change is not a matter of if but when. Therefore, understanding how to manage change not only prepares leaders for the challenges of today but also equips them to seize the opportunities of tomorrow.












