An award-winning artisan Welsh cheese producer is celebrating a successful first few months in Tesco stores following the launch of its cheeses into the retailer’s popular Grab and Go range last November.
Since being introduced into selected large Tesco stores in Wales, Caws Cenarth’s range of artisan cheeses – Thelma’s Original Caerffili (PGI), Perl Wen, Cenarth Brie, and Perl Las – have proven popular with Welsh customers.
The family-run business has now expanded its team and appointed a new Commercial Director, Paul Garnish, to support its continued growth and strengthen its partnership with Tesco.
Paul will play a key role in driving the business forward, supporting retail partnerships, identifying new opportunities and helping the brand build on the momentum created through its successful Tesco launch.
Tesco Wales buyer Nathan Edwards said:
“We’re delighted to see Caws Cenarth go from strength to strength with their artisan cheeses in our Grab and Go range.
“Customers are increasingly looking for high-quality, locally sourced options, and this success is a fantastic example of how Welsh suppliers like Caws Cenarth are meeting these needs.
“Caws Cenarth’s commitment to craftsmanship and quality really stands out, and we’re proud to support their continued growth.”
Caws Cenarth Managing Director Carwyn Adams said:
“We’re absolutely delighted with how our cheeses have been received by Tesco customers.
“It’s incredibly rewarding to see more people enjoying what we do, especially as a family business rooted in West Wales.
“We’ve always believed in making cheese the right way – with care, quality ingredients and respect for tradition – and it’s exciting to be able to share that with a wider audience.
“This is just the beginning, and we’re looking forward to building on this momentum.”
