Diod in Llandeilo has been selected as one of the nation’s 100 most inspiring small firms by the Small Business Saturday UK campaign, as it marks its ten-year anniversary.

Diod, a skandi Welsh style coffee and wine shop serving great coffee, cakes and light lunches was founded by husband and wife team Lisa and Aled Jones in 2021. It has been chosen to be part of this year’s SmallBiz100 line- up, which showcases impressive, independent businesses from across the nation.

Now in its tenth year in the UK Small Business Saturday will return on 3 December 2022, with a mission to support and celebrate the UK’s 5.5 million small businesses, particularly as they face mounting economic challenges over the winter.

“We are delighted to be named as one of this years SmallBiz100, which celebrates the importance of small businesses across the UK. Small Businesses are vital for towns such as Llandeilo and we are so pleased to be part of the business community within our town. We hope that as many small businesses as possible get involved in the campaign on the 3rd of December.

Diod will be profiled by the campaign on the 5th of September as part of the 100-day countdown to Small Business Saturday UK.

“It’s fantastic to celebrate small firms just like Diod as part of our 10-year anniversary of the campaign,”

said Michelle Ovens CBE, Director of Small Business Saturday UK.

“Over the past decade we have been able to spotlight dynamic businesses from across the nation, who remind us of the incredible tenacity and determination of small firms in this country. It’s brilliant to have Diod in this year’s SmallBiz100 line-up.”

A grassroots, not-for-profit campaign, Small Business Saturday first came to the UK in 2013 has grown into an iconic campaign celebrating small business success and encouraging consumers to ‘shop local' and support businesses in their communities.

The campaign was originally founded by American Express in the U.S. in 2010, and the brand remains the principal supporter of the campaign in the UK.

On Small Business Saturday customers across the UK go out and support all types of small businesses, from independent shops and restaurants to small service and b2b based businesses like accountants and digital marketeers. Many small businesses take an active role in promoting the day by hosting events and offering promotions.

Over the time the campaign has run in the UK it has engaged millions each year, with combined spend on the day topping over £1 billion.

Small Business Saturday attracts huge attention on the day itself, with an impact that lasts all year. Last year the campaign trended at number one in the UK on Twitter, with the Prime Minister, leader of the opposition and the Mayor of London among those publicly supporting the campaign. Minister, leader of the opposition and the Mayor of London among those publicly supporting the campaign. Over 90% of local councils also supported the campaign.

To get involved in Small Business Saturday UK visit –  smallbusinesssaturdayuk.com