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Cardiff Airport Launches New Booking System to Manage Business & Executive Lounge Capacity


Cardiff Airport has launched a new online booking system to help manage the capacity of its new 51˚ business lounge and revamped Executive Lounge, following a period of significant growth in passenger numbers, and as part of the £4 million redevelopment of its departure lounge facilities.

Developed by award-winning, Cardiff-based online booking specialist, thinkBooker, the new booking system has been integrated into the airport’s existing website and allows customers to pre-book spaces in the Executive Lounge.  It also allows the airport’s team to manage access to the lounge for different customer types, including airline members and those who hold premier airline cards, as well as bookings made by holders of airport lounge passes, such as Dragon Pass and Priority Pass. Crucially, the system allows the team to control capacity within the lounge by providing full visibility of how many people are using it at any one time, something which the previous booking system was unable to do.

The requirement for a new online booking system at Cardiff Airport has arisen due to the rise in demand for access to the two lounges following a year-on-year increase in passenger numbers and projected growth over the coming years, thanks to new routes into Europe, long-haul destinations with new airline Qatar Airways, and the development of airport facilities

As well as improving operational efficiency, the thinkBooker system includes a reporting dashboard that allows the airport’s management team to quickly access and view key metrics on lounge usage and revenue. In addition, a separate web application has been developed for agents, enabling them to quickly and easily book the Executive Lounge directly, rather than contacting the airport’s Executive Lounge team.  This also allows the airport’s finance team to more efficiently manage invoicing and commission payments.

A cloud-hosted, fully responsive online booking system, thinkBooker is a product of leading web development and technology company, UpriseVSI and is used by many different organisations including the Jacksonville Jaguars, Welsh Rugby Union, Aston Martin Owners Club, and global online luxury retailer, Farfetch.  In June 2017, thinkBooker won ’Best Emerging Technology’ at the inaugural WalesOnline Digital Awards and it has recently been shortlisted in the ‘Best ecommerce’ category at this year’s awards.

Gareth Rees Jones, managing director of thinkBooker, said:

“We’ve developed thinkBooker to be a highly flexible, bespoke booking solution that can be tailored to meet the unique requirements of each of our clients. In the first few years, it was mainly used within the sports sector but over the last two years, we’ve expanded into other areas of online booking including travel, retail, training and room booking. We’re excited to be working with Cardiff Airport to launch the new online booking system for the business and executive lounges.”

Spencer Birns, commercial director at Cardiff Airport, said:

“Improving operational efficiency and the customer experience is something that we are continually working on at Cardiff Airport. One of the challenges we faced was managing the capacity of our Executive Lounge, which is becoming more and more popular as we increase passenger numbers.

“The thinkBooker system allows our team to more accurately forecast and monitor the usage and occupancy levels of the Executive Lounge, and our customers are able to book and pay quickly and easily on any device.”

For more information on thinkBooker visit