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21 November 2025

Brains Brewery Launches New Brand Identity and Website


Brains Brewery has announced the launch of its rebrand, introducing a brand-new logo, a redesigned website, and striking new bottle coverings arriving on supermarket shelves nationwide.

The rebrand is the company’s first in seven years. Brains partnered with leading Cardiff-based design studio Toward, whose creative direction helped shape a look and feel that aims to celebrate the brewery’s legacy while elevating its brand for a new generation of drinkers.

This is the first phase of the rebrand with more to showcase over the next few months.

Founded in 1882 by Samuel Arthur Brain, SA Brain has remained a symbol of pride and passion in Welsh brewing for over 140 years.

Nick Payne, CEO of Brains, said:

“The new rebrand marks a significant milestone for Brains. We wanted to honour the craftsmanship and heritage that have defined us for more than a century, while presenting a bold, modern identity that speaks to today’s drinkers.

 

“We’re incredibly excited to share this new look and new website – it reflects who we are, where we’ve come from, and the future we’re building.”



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