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Award-Winning Wonderwool Wales Set to Return in 2021

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Wonderwool Wales, the award-winning show that celebrates all that’s great about wool and natural fibres, is planning to return in style in 2021.

The two day event became a Covid-19 pandemic casualty when it had to be cancelled this spring. However, buoyed by support from the Wales Cultural Recovery Fund, the organisers are pressing ahead with plans to hold the 16th show on April 24 and 25 next year at the Royal Welsh Showground in Builth Wells, subject to restrictions at the time.

Due to the ongoing Covid-19 restrictions, the show attendance will be limited to 2,000 each day – it traditionally attracts more than 6,000 visitors – and tickets must be purchased online in advance at www.wonderwoolwales.co.uk

The restrictions have also ruled out the show’s popular Woolschools and Sheepwalk, a woolly take on the catwalk, which will hopefully return in 2022.

However, there will be plenty for visitors to see and do at the show, which was judged best event in Mid Wales at the inaugural Mid Wales Tourism Awards in 2019. Wonderwool Wales was also highly commended in the Best Loved Knitting Show or Event category in this year’s British Knitting & Crochet Awards.

Two stunning and unique exhibitions – a collection of knitted and crocheted maps of seven different places around the UK and a zany, hand crafted interpretation of Alice in Wonderwool – will feature in Hall 3 at the show. Both exhibitions, which were planned for this year’s event, will be raising money for Wales Air Ambulance.

The organisers are aiming for 220 exhibitors to fill the halls with beautiful, hand dyed yarns and fibre, along with equipment and quality finished products, giving visitors an opportunity to stock up on supplies.

For those seeking creative inspiration, there will be demonstrations and have-a-go sessions hosted by some exhibitors. When the shopping is done, there will be plenty of tea and coffee stops and a tempting selection of refreshments from food vendors.

The December 31 closing date is fast approaching for exhibitors to apply for a place at the event.

Chrissie Menzies, a director of Wonderwool Wales, said whilst it had been very disappointing to cancel the 2020 event, the directors were encouraged by the many positive messages received from supporters since it was announced that the 2021 show was going ahead, subject to Covid-19 regulations in April.

“We are very grateful for grant support from the Wales Cultural Recovery Fund which has enabled us to press ahead with plans for Wonderwool Wales in April next year,” she added.

“Tickets for the show are being sold online so that we know exactly how many people are coming. Everyone will be asked to wear masks, carry hand sanitiser with them and adhere to social distancing and any other Covid-19 rules in place at the time.”

Developed to promote the market for Welsh wool and natural fibres, the show has grown in scale and popularity alongside a knitting, crochet, felting and textile craft making boom.

Find out more about the 2021 show at www.wonderwoolwales.co.uk. Like Wonderwool Wales Ltd on Facebook or follow on Twitter @wonderwoolwales

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Duncan Foulkes Public Relations Limited is a well established communications consultancy based in beautiful Mid Wales.

Incorporating public and media relations, the consultancy provides a range of services to businesses and organisations throughout Wales and the Marches.

A former newspaper journalist for 24 years, Duncan moved into PR in 1999 after editing the County Times & Express & Gazette newspapers – the main weekly titles in Mid Wales – for five years.

His main reason for leaving the newspaper industry was a desire for a new career challenge. His successful PR business predominantly focuses on companies based in Wales and Shropshire.

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