Home
Sectors
Regions
Intelligence
Golleys x WG

Home › Intelligence › Industry Insights › Cardiff

How Cardiff Can Lead the Way With Human-Centric Design to Unlock Growth

Adam WisherAdam WisherDirector, Arcadis21 Oct 2026 · 3 min read

GUEST COLUMN:

Adam Wisher
Director
Arcadis

There is a palpable sense of momentum across South East Wales. Despite the viability and delivery challenges facing many cities and towns across the UK, there is growing confidence in the region, alongside increasing interest from developers, investors and occupiers.

The opportunity is not simply to deliver a collection of development projects. It is to connect infrastructure, investment and placemaking around a shared vision for growth. Transformational regeneration rarely happens through the market alone. It requires public sector leadership, long-term commitment and a willingness to create the conditions in which private investment can follow. This builds confidence.

Cardiff already has many of the ingredients required. The South Wales Metro, improvements to Cardiff Central and Cardiff Crossrail demonstrate the importance of aligning transport investment with wider regeneration ambitions.

One of the most significant opportunities sits immediately south of Callaghan Square. Located between Cardiff city centre and Cardiff Bay, this area could become a new mixed-use district that better connects two of the city’s most important destinations. With the right vision, it could provide homes, employment space, innovation, culture, leisure and high-quality public realm.

The opportunity extends beyond individual sites. It is about creating a destination and a stronger connection between the city centre and waterfront. Good placemaking can change perceptions, encourage investment and unlock larger phases of development. Mayfield in Manchester provides a useful example of how infrastructure, partnership and quality public space can reposition a disconnected site. The lesson is not that Cardiff should replicate Manchester, but that connectivity and placemaking can catalyse economic transformation.

Importantly, Cardiff’s growth story does not stand alone. It forms part of a broader regional narrative being shaped across South East Wales. Cardiff Capital Region provides a framework for collaboration between local authorities, public bodies and private partners. The region’s ten councils are working together to improve connectivity, support investment and promote a shared economic vision that is greater than the sum of its individual places.

The Cardiff Capital Region Investment Zone provides a major opportunity to build on this momentum. Focused on the Cardiff and Newport travel-to-work area and strengths in advanced manufacturing, compound semiconductors and digital technologies, it can attract private investment while strengthening economic links between key locations.

My adopted home of Newport provides an important example. Its award-winning Placemaking Plan recognises that growth is not solely about development and infrastructure. It is also about identity, culture, public space, education, leisure and creating a city centre where people want to spend time. A renewed focus on the riverfront, city-centre living and destination-led regeneration is helping to reshape perceptions and strengthen Newport’s role within the regional economy.

Caerphilly offers another positive example. Through the Caerphilly 2035 Placemaking plan, investment is being coordinated around heritage, transport, housing, culture and public realm. Projects involving the transport interchange, castle surrounding Hotel and Leisure Quarter and other new town-centre development show how placemaking can build confidence and attract further investment.

The story extends further into the Valleys. The emerging Tech Valleys Growth Corridor across Blaenau Gwent and Torfaen is creating opportunities in advanced manufacturing, cyber technology, engineering and skills. By working together, the two councils are developing a shared proposition for inward investment and growth, connecting economic opportunity with transport, infrastructure, town centres and communities.

Together, these initiatives demonstrate an important shift. Growth is no longer being considered solely at individual site or local authority level. Councils and regional partners are increasingly coordinating priorities, investment and promotion to present a stronger proposition to businesses and investors. Each place brings different assets, but their collective value is greater when they are connected through a clear regional story.

The land to the South of Callaghan Square and surround Investment Zone proposal can become a powerful expression of that ambition. Done well, it can show how transport, housing, innovation, employment and placemaking can combine to unlock investment and create lasting value. More importantly, it will form part of a much bigger story.

From Cardiff Crossrail and Callaghan Square to Newport’s renewal, Caerphilly’s placemaking programme, the Investment Zone and the growth of Tech Valleys, there is a great deal happening across South East Wales. The challenge is to maintain momentum and convert ambition into delivery. With Councils, Regional and Welsh Government collaborating, infrastructure improving and investors taking notice, this is an exciting time to invest in, work in and help shape the future of the region.

Join the Community

Stay Close to Cardiff

Follow Cardiff→Subscribe to Cardiff→
OneDome Growth Partners
Development Bank Of Wales
ListenCardiff Podcasts5 shows · latest episodes
Powering Cardiff’s Digital Future →Building Cardiff’s Digital Backbone30 min · 12 Jun
Glamorgan Cricket: Beyond the Boundary →Partners with Purpose37 min · 18 Mar
Cardiff Business Club →Rebranding a Legacy: How Cardiff Business Club is Shaping a New Era22 min · 2 Feb
Visit the Podcast Centre →
CBRE
OGI

Cardiff

Coming Soon

Business news from the capital - investment, development and the city’s growing sectors. Be the first to know when it goes live.

Subscribe to Cardiff →
23Nov2026Editorial Board LaunchingMonday, 23rd NovemberGet notified when it launches →