The new managing director of Avon Engineered Rubber has pledged to maintain the company’s growth at home and abroad.
Vince Minchella said he was relishing the opportunity to strengthen the South Wales engineering company’s position in the manufacturing sector in his new post following his promotion from commercial manager.
The Rhondda Valley-based firm recently opened new premises in Malaysia as South East Asia demand for its products rises.
He has moved into his role as AER’s parent company, Bristol-headquartered Avon Group, is setting its sights on breaking through the £100 million sales barrier for the first time.
As one of nine complementary engineering companies that make up Avon Group, Vince will aim to ensure AER, which is based off Maerdy Roadd, Ferndale, plays a key role in its overall growth.
Vince said:
“I’m excited to have been given the opportunity to lead Avon Engineered Rubber forward because it is a very important part of Avon Group as the exclusive global source for both stem and cup seal gaskets.
“We’ve been the ‘go-to’ supply partner for the world’s top aerosol valve producers for more than 20 years and I am confident that we will kick on and expand our reach as well as playing an important role in Avon Group’s overall progress.
“The official opening of our new Malaysian base is an important milestone for AER as we are now ideally placed to support growing demand for our products in the South East Asian market and beyond.
“We are very proud of the progress our formidable Malaysian team have been making and they did themselves, AER and Avon Group as a whole proud by staging a fantastic opening which bodes well for our future.
“By honouring local traditions and blessing the visiting dragons it means we’ve got off to a perfect start in new surroundings which we can be proud of as we focus on future expansion.”
Vince’s appointment was announced at the same time as Stephen Thomas was confirmed as Avon Group Joint Managing Director while Greg Smith took on the role as Sales Director.
Avon Group chief Mark Rushin said:
“These are exciting and challenging times for Avon Group and the wealth of experience Stephen, Greg and Vince share mean we can all be optimistic about the future.
“We are all really ambitious and passionate about what we do and with exceptionally talented people in vital positions we are firmly on course to rise to every challenge and fulfil Avon Group’s vast potential.”
