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23 June 2025

GreenThumb Becomes Part of KEYTO Group in Strategic Expansion Move


PaulEdwardsCEOGreenThumbandvan

GreenThumb, the UK’s largest lawn care provider, is now part of Nordic-based home services group KEYTO Group.

Founded in 1986 and headquartered in North Wales, GreenThumb has built a trusted brand and a nationwide presence with a loyal customer base.

Joining KEYTO Group enables GreenThumb to continue its mission of delivering outstanding customer experiences, it said, while being part of a group with the vision to “unlock people's quality of life through the power of our one-stop destination”.

Paul Edwards, CEO of GreenThumb, said:

“We’re excited to become part of KEYTO’s journey. Their values, ambition, and long-term approach align perfectly with GreenThumb’s vision. As part of a wider group, we see great opportunities to evolve our services and outstanding customer experiences.”

Magnus Agervald, CEO of KEYTO Group, added:

“GreenThumb is an exceptional company with an impressive history, loyal customers, and a passionate team. We’re thrilled to welcome them to KEYTO and look forward to shaping the future of home services together.”



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