Golden Road Gin, the premium small-batch Welsh gin produced on a small farm in Pembrokeshire, is raising a glass to a double win.
The gin has scooped Gold and Best in Class in the Best Redesign category at the World Gin Awards 2025.
The brand's recent redesign, featuring a Preseli Bluestone-inspired bottle with layered contours and a gold foil trail, captured the judges’ attention. The brand’s eco-conscious approach – using repurposed sheep’s wool insulation for packaging – aims to reflect its commitment to sustainability as well as quality.
Jennifer Wheeler, Co-Founder of Golden Road Gin, said:
“In 2023, we had the opportunity to attend the Farm Shop & Deli Show as part of a group organised by the Welsh Government. Wales invests heavily in supporting start-up artisan food and drink producers, and the people involved have years of top-level industry experience.
“We already knew that Golden Road Gin was world class, having secured a gold medal at the Global Gin Masters competition. We asked for advice within the Welsh community on how we could take things to the next level. The advice we received was that the gin was world class – but our branding at the time didn’t quite reflect the calibre of the product. With support from the Welsh Government and our own investment, we worked closely with a design agency to produce a bottle and brand that more closely reflected the authenticity, adventure, and joy of the Preseli Hills and the ancient Golden Road path here in Pembrokeshire.”
More than 50 establishments now stock Golden Road Gin across Pembrokeshire and it is available on Amazon.
