A seven-point manifesto for the Welsh tourism industry post-Brexit was launched at a summit in Mid Wales on May 18th to celebrate Wales Tourism Week – May 15-21.
Ken Skates, Cabinet Secretary for Economy and Infrastructure, was the keynote speaker at the summit, which has internationalism as its theme, at the Hotel Metropole, Llandrindod Wells.
Wales Tourism Alliance (WTA), the voice of the tourism industry in Wales, has chosen the occasion to challenge the Welsh and UK Governments to realise the potential of the tourism industry and wider visitor economy in their post Brexit plans.
The manifesto sets out the main challenges and opportunities facing the industry when the UK leaves the European Union and calls on the Welsh Government to:
- Agree a new strategic development plan, including a review of destination partnerships
- Adopt appropriate land and coastal management policies to enhance Wales’ natural environment
- Introduce taxation policies which promote the competitiveness of the industry
- Allocate financial support for capital investment and product improvement by business
- Set a meaningful marketing budget to promote tourism to Wales
- Maintain and improve the skills needed by the Industry
- Ensure key tourism infrastructure investment, including reliable superfast broadband
Tourism businesses are being encouraged to lobby AMs, MPs and councillors to hammer home the key points.
“Brexit presents challenges for the tourism industry in Wales, but also great opportunities for growth in business and employment,” said WTA chair Adrian Barsby. “It is a time when the rules are being re-written. Let it be done in a way which realises the potential of the tourism industry and wider visitor economy.”
The summit theme is internationalism and will provide insight into future trends and challenges facing the industry. With the support of ColegauCymru, Further and Higher Education colleges and universities will be celebrating their international links with programmes of work experience and learning journeys. This includes both Welsh students travelling the world and our colleges and universities hosting students from around the globe.
Co-ordinated by the WTA in association with Visit Wales and the tourism industry, this year’s Wales Tourism Week is designed to be a ‘celebration of our tourism heroes’ as well as raising the profile of the industry, highlighting its huge revenue generating value and the job and career opportunities it provides.