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Tourism Worth Over £1 Billion to the Gwynedd Economy

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Last year, the tourism sector in Gwynedd had its most successful year ever, with expenditure in the local economy reaching over £1 billion.

As well as peak season visitors, there was also an increase in spending outside of the summer months, with the period from October to April showing a substantial increase in expenditure compared to previous years.

Over seven million people visited Gwynedd during 2016 – an increase of 3.2% on the previous year. There was also an increase of 5.5% in the number of tourists that stayed overnight, providing a welcome boost to businesses in the tourism sector.

Councillor Ioan Thomas, Gwynedd Council Cabinet Member for Economic Development said:

“These days, tourists and visitors to the area appreciate the fact that Gwynedd is a place to be enjoyed all year round. The investments made in a number of sectors over the last few years mean that there are a whole host of popular attractions in various locations around the county, and we no longer rely on fair weather to attract visitors.

“With more and more people using digital platforms to plan holidays, the Council’s Tourism Service has invested in marketing strategies, and in particular raising awareness via online campaigns. Visit Wales and private businesses have also helped to build and support these efforts, and this investment is definitely bearing fruit, with substantial expenditure in the local economy.”

The aim for the next few years will be to extend the tourism season, by improving visitors’ experiences, in order to try and increase expenditure by tourists, and also providing well-paid jobs throughout the year.

For more information about what Gwynedd has to offer as a popular destination, visit: www.visitsnowdonia.info

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Over the past 6 years, Rachel has been working specifically within the digital marketing space and has worked with some of the country’s top brands. During this time, Rachel was a key attribute to the success of our sister product, Recruitment Buzz, which has firmly established itself as one of the leading publications within the Recruitment sector. Drawing on her knowledge and experience, Rachel has developed a genuine understanding of how content can engage and compel an audience.

Having a passion for travel and culture, Rachel left her hometown of Cardiff to pursue studies and travel and after several years away, Rachel returned to Cardiff and firmly established herself within the development of Business News Wales. Rachel is now responsible for every aspect of web management, marketing and overall production of the Business News Wales brand.

Having learnt some invaluable skills within the marketing industry, Rachel is often called upon for her skills and knowledge of WordPress, HTML, email marketing software, Photoshop design and social media tools.

 

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