New Cardiff and London based tech start-up, Lovetovisit.com, is investing over £3.5 million in its mobile-optimised progressive web app which will launch in the UK this November. It will transform the way people find and book things to do, using the latest cutting-edge technology and industry insight.

The Lovetovisit.com platform, which already has over 1200 venues, attractions and experiences registered pre-launch, will be the first of its kind in the world, thanks to the development of an algorithm that is specific to the events and tourism industry.  An anticipated 3 to 5 million visitors per month will use Lovetovisit.com to find inspiration, browse, and book from a huge range of free and paid UK attractions, events, destinations, and experiences including arts and theatres, thanks to features that include:

• UX and UI that puts the user first – allowing people to easily scroll, browse, and book all in one place
• Ability to instantly book tickets without leaving the platform thanks to comprehensive ticketing integration
• Engaging, descriptive content written by Lovetovisit.com's dedicated team of journalists
• Micro-targeting of users based on location, helping people find inspiration in their own backyard

Lovetovisit.com is the brainchild of co-founders Fed Pereira, Alice Aubrey and Georgia Aubrey, created as a response to the COVID19 pandemic. Between them have over 30 years' industry experience in marketing tourism businesses, having previously built national marketing and communications agency, Pear as a specialist agency supporting tourism, sports, family attractions, arts and culture industries – the perfect springboard for Lovetovisit.com.

Chief Executive and Co-Founder Fed Pereira said,

“Lovetovisit.com is so much more than an aggregator site. Our commitment to user experience drives every decision on the platform to make sure audiences will love it. It's inspiring, fun, and easy to use – people will want to spend time on there.

“Finding things to do online is fragmented, time consuming and frustrating. We've solved that issue by pulling everything together in one place – think Airbnb, Instagram and Just Eat combined into one platform for the leisure sector, to help people make the most of their free time!”

Georgia Aubrey, Partnerships Director and Co-Founder, added:

“We have tens of thousands of events already plugged into the platform, from over 1200 free and paid for venues, attractions and experiences, with more being added every day. We're counting down to our consumer launch next month, and encourage both paid and free organisations across the Arts, Tourism and Culture sectors to join us, promoting themselves to huge new audiences. Everyone is welcome to use Lovetovisit.com”

Content Director and Co-Founder, Alice Aubrey, observed:

“Content is another way in which we are differentiating ourselves and making the platform fun and informative for our users, with our own team of journalists writing original, inclusive content that no-one else is providing. We're proud of what we've built and really excited for the launch.”

The platform caters to all budgets and includes free attractions, experiences and theatres. All partners benefit from a results-based ‘added value' model – meaning there is no cost to be on the platform and businesses only pay money when they make money. Organisations across the Arts, Tourism and Culture sectors can promote themselves to huge new audiences by going to partner.lovetovisit.com and joining up.

The company has just completed a further round of seed plus funding, which will be announced soon, and a US launch is scheduled for mid-2022.