Showcasing the Best of Welsh Business

Taking the Welsh Seaside to Birmingham New Street

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The wonders of Mid Wales and the spectacular Cardigan Bay coastline will be promoted at Birmingham New Street Station next week.

The Great Little Trains of Wales (GLTW) and Arriva Trains Wales are working with the community rail officers of Wales to stage a week-long event this week in the atrium of the freshly revamped station to promote travel into Wales and its coast by train.

Rail passengers in Birmingham will be encouraged to visit members of the GLTW who either run close to the sea or on the route to the coast.

Staff and volunteers from a wide number of organisations will be on hand to inform people as they pass through the station about the beauty of Wales and its coast, its wonderful little steam trains and the benefits of getting there by rail. There will be a competition and spot prizes throughout the week.

The event is being held during Wales Tourism Week (May 12-20), which this year has chosen ‘Collaborating to Compete’ as its theme, highlighting the power of partnerships across the industry.

Visit Wales, the Welsh Government’s tourism arm, has also chosen the Year of the Sea as its theme for 2018.

In addition, Wednesday, May 16 is ACorP Community Rail in the City, an annual event where Community Rail Partnerships get together in major stations for the day to highlight their work and reasons to travel along their lines.

Star of the show in Birmingham will be Fairbourne Railway’s locomotive, ‘Sherpa’ set in a seaside themed stage. This seaside railway runs out from the little village of Fairbourne along the sand dunes to Barmouth Ferry Station on the edge of the Mawddach estuary in beautiful Mid Wales.

If the beaches of Cardigan Bay are spectacular, then the views from them looking inland are breathtaking. Fairbourne Railway embraces this with views up the Mawddach estuary towards Cader Idris with the iconic Barmouth Bridge in the foreground.

A through service, operated by Arriva Trains Wales, runs from Birmingham New Street into the heart of Mid Wales and on to Machynlleth where it splits, taking the southern side of the Dovey estuary to Aberystwyth or turning north towards Pwllheli, hugging the coast all the way.

No less than seven of the 11 GLTW are within easy reach of stations along this line, called the Cambrian Line. For example, alight at Fairbourne station and the little train awaits you, its crew eagerly watching for potential travellers.

What better way of promoting the Cambrian Line and the Mid Wales coast than by bringing the seaside and its train right to the heart of the newly refurbished Birmingham New Street Station.

The event is part financed by a grant from Visit Wales to encourage and enhance the visitor experience to Wales.

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Duncan Foulkes Public Relations Limited is a well established communications consultancy based in beautiful Mid Wales.

Incorporating public and media relations, the consultancy provides a range of services to businesses and organisations throughout Wales and the Marches.

A former newspaper journalist for 24 years, Duncan moved into PR in 1999 after editing the County Times & Express & Gazette newspapers – the main weekly titles in Mid Wales – for five years.

His main reason for leaving the newspaper industry was a desire for a new career challenge. His successful PR business predominantly focuses on companies based in Wales and Shropshire.

His motto is to keep things as simple as possible to avoid over-complicating what is a straightforward goal – to achieve media coverage for a client.

Duncan’s wide-ranging work entails media campaigns, researching and drafting press releases, media liaison, political lobbying, event management, organising photocalls, website content advice, social media and newsletters.

He has extensive PR experience of the food and drink, education and training, catering and hospitality, insurance and financial services, manufacturing, tourism, farming, property, fine art, lubricants and telematics sectors.

His contacts extend from local newspapers in Wales to the national print and broadcast media, trade publications and digital media.

Duncan Foulkes PR uses only the most creative photographers, ensuring that photography to support his work is of the highest quality.

He is passionate about issues relating to the countryside and enjoys fly fishing, watching sport and spending time with his family in his spare time.

Services provided:

Public Relations
Media Relations
Public Affairs
Copywriting
Crisis Communications
Event management

 

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