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Should Your Business Adopt a .cymru or .wales Domain Name?

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Since these distinctly patriotic Welsh domain names were launched in 2015 they have been representing Welsh identity, culture and language with more than 21,000 .cymru and .wales domains registered to date. High renewal rates of around 85% per cent are testament to people’s eagerness to keep a .cymru or .wales domain as key part of their online identity.

Utilising a .cymru or .wales domain lets your target market know where you are based and is the perfect way to show the world that your business is proud of its Welsh heritage.

A memorable Welsh web address means it is easier for customers to find your business online. This has the potential to lead to more sales both within Wales and across the UK… even further afield!

Some of Wales’ most established companies have chosen to fly the Welsh flag online, including The Federation of Small Businesses, Welsh Rugby Union, Welsh Government, Sport Wales, The Football Association of Wales, NomNom Welsh chocolate, the National Museum Wales and Penderyn Distillery. As a result, many have celebrated an increase in visitor engagement and an improvement in website traffic.

Stephen Davies, Chief Executive of Penderyn Distillery, spoke of the decision behind adopting a .wales domain for their website and said that it stems from Penderyn’s heritage:

He said:

“It’s all about producing world class spirits. To do that, you have to tell a great authentic story. We talk about Wales when we talk about Penderyn. We talk about myths and legends of Wales; about the history and the rich culture we have. We have a great spirit. Having a .wales domain is an extension of this. In Wales, we want everyone to know that we are a proud Welsh company and we want to appeal to people in Wales and around the globe. But the message has got to have international reach. Having a .wales presence online helps to convey where we are from. Being in Wales is a really important part of that story for us.”

And until the 30th November 2018 you can register a .cymru or .wales domain name for as little as £1 from selected registrars.

Businesses that wish to let their market know where they are based and that they are proud to be Welsh and are considering adopting a .cymru and .wales domain, should visit ourhomeonline.wales/promotion and eincartrefarlein.cymru/cynnig to take advantage of this special promotion.

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Over the past 6 years, Rachel has been working specifically within the digital marketing space and has worked with some of the country’s top brands. During this time, Rachel was a key attribute to the success of our sister product, Recruitment Buzz, which has firmly established itself as one of the leading publications within the Recruitment sector. Drawing on her knowledge and experience, Rachel has developed a genuine understanding of how content can engage and compel an audience.

Having a passion for travel and culture, Rachel left her hometown of Cardiff to pursue studies and travel and after several years away, Rachel returned to Cardiff and firmly established herself within the development of Business News Wales. Rachel is now responsible for every aspect of web management, marketing and overall production of the Business News Wales brand.

Having learnt some invaluable skills within the marketing industry, Rachel is often called upon for her skills and knowledge of WordPress, HTML, email marketing software, Photoshop design and social media tools.
 

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