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SA Group Expand Partnership with Glamorgan Cricket


Glamorgan Cricket is delighted to announce that the digital and cyber security experts, SA Group, are to further their established support for the club. SA Group will sponsor the Riverside Stand at Sophia Gardens, which will now be called the SA Group Stand, in this new long-term agreement.

SA Group will remain as front of shirt sponsors of the club County Championship shirt, back of shirt sponsor of Vitality Blast & Royal London Cup as well as box holders at Sophia Gardens.

SA Group have played a leading role in providing cyber-security, digital strategy & technical solutions at Sophia Gardens. Most recently, the partnership has involved a Digital Transformation Strategy. This project will help to shape the next five years as the club works closely with the ECB and our stakeholders in Wales.

Head of Commercial, Huw Warren, said:

“I am delighted to announce the expansion of our agreement with SA Group.

“These are difficult times, and our new deal demonstrates the close partnership we have formed with SA Group over the years, and the success we have shared through our relationship.

“The team at SA Group have recently offered a truly collaborative approach to our digital transformation project. Their excellent expertise and knowledge has guided us through the process and we are delighted to be working with them on this important strategy, and to mark their incredible support by naming the Riverside stand.”

SA Group’s CEO, Steve Jackson, commented:

“Our longstanding partnership with Glamorgan is something that everyone at SA Group is proud of. Despite the challenges now faced by the live sports venues, this year has seen our relationship deepen as we’ve worked together to deliver the next phase of Glamorgan’s critical digital transformation process. We’re looking forward to sharing both the next steps in that journey – and an exciting summer of live cricket!”