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Rugby Stars Team Up to Promote New Fitness App


Wales international rugby stars Alex Cuthbert and Gareth Anscombe are teaming up with the manufacturer of Get Jerky, the award-winning, Welsh beef jerky snacks, to promote their free, new health and fitness app and website.

Exeter Chiefs wing Cuthbert, Ospreys fly half Anscombe and Dean Jones, director of mobile media specialist Route Media, have launched technology company Fitap with the aim of connecting users with fitness and mental health services.

The company has devised a comparison app and website – – which “opens a world of workouts around you with a few simple clicks”. They provide easy access for consumers to find all types of fitness options and mental health support near them or online.

The app is free for users and helps fitness providers to attract new clients easily and affordably.

The Fitap founders are using Wales as a testbed as they target growth for the business. Since June, there have been more than 3,500 downloads of the app on social media platforms, with more than 160 businesses advertising 900 classes.

To unlock more benefits for users and help them with their health and fitness goals, Fitap is teaming up with like-minded partner businesses, such as Trailhead Fine Foods, Welshpool-based manufacturers of Get Jerky snacks.

These partner businesses offer exclusive deals and discount codes for Fitap users, to help them with their health and fitness goals'. Trailhead Fine Foods is offering a 15 per cent discount on Get Jerky snacks to Fitap members.

Fitap is running a giveaway competition on its Facebook and Instagram pages and asking people to follow both Fitap and Trailhead on social media, to like/share the post and tag two friends in the comments. In return, they will have a chance to win a case of Get Jerky snacks and a t-shirt.

Alex is a big fan of the Get Jerky snacks.

“They're a perfect snack for my time between training and easy to keep in my bag or car,” he said. “I'd highly recommend for anyone looking for a quick high protein snack. I love their different range of flavours too.”

Emma Morris, Trailhead Fine Foods’ business development manager, said:

“We are delighted to be associated with Fitap and its rugby star founders. We hope this partnership will be mutually beneficial by raising greater awareness of both the app and our award-winning Get Jerky flavours.

“Our Get Jerky is a popular and tasty snack for people who love to train. It’s good for recovery and muscle building, is an energy source and has just 120 calories per 40g pack. In addition, our premium beef jerky is gluten free, high in protein and low in fat, which makes it a much healthier alternative to sugary and high fat snacks.”

Trailhead’s Spicy Chilli and new Teriyaki flavoured snacks recently won Great Taste one star awards, which recognise “food that delivers fantastic flavour”. Get Jerky snacks, which are available in eight different flavour, use responsibly sourced PGI Welsh Beef which marinated using secret, unique recipes.

The snacks may be ordered from the company’s online shop at and are also available in more than 100 stockists across the UK, ranging from service stations and farm shops to convenience stores, pubs and hotels.

Sales have grown by 300 per cent in the past year. During the pandemic lockdown, sales through the online shop more than doubled.


Duncan Foulkes Public Relations Limited is a well established communications consultancy based in beautiful Mid Wales.

Incorporating public and media relations, the consultancy provides a range of services to businesses and organisations throughout Wales and the Marches.

A former newspaper journalist for 24 years, Duncan moved into PR in 1999 after editing the County Times & Express & Gazette newspapers – the main weekly titles in Mid Wales – for five years.

His main reason for leaving the newspaper industry was a desire for a new career challenge. His successful PR business predominantly focuses on companies based in Wales and Shropshire.

His motto is to keep things as simple as possible to avoid over-complicating what is a straightforward goal – to achieve media coverage for a client.

Duncan’s wide-ranging work entails media campaigns, researching and drafting press releases, media liaison, political lobbying, event management, organising photocalls, website content advice, social media and newsletters.

He has extensive PR experience of the food and drink, education and training, catering and hospitality, insurance and financial services, manufacturing, tourism, farming, property, fine art, lubricants and telematics sectors.

His contacts extend from local newspapers in Wales to the national print and broadcast media, trade publications and digital media.

Duncan Foulkes PR uses only the most creative photographers, ensuring that photography to support his work is of the highest quality.

He is passionate about issues relating to the countryside and enjoys fly fishing, watching sport and spending time with his family in his spare time.

Services provided:

Public Relations
Media Relations
Public Affairs
Crisis Communications
Event management


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