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Panel Discussion – An Introduction to Sustainable Tourism


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In this panel discussion former first minister Carwyn Jones discusses a wide range of topics related to sustainable tourism with guests Jim Jones, CEO at North Wales Tourism and Marten Lewis, Head of Corporate Responsibility at Bluestone National Park Resort.

Panel Discussion – An Introduction to Sustainable Tourism from Business News Wales on Vimeo.

About the Guests:

Jim Jones

Ex-Welsh Guardsman Jim Jones is on a new mission to sell North Wales to the world. After leaving the forces he worked in local government – eventually heading up the tourism and communities department at Conwy Council. Now he has taken the role as CEO of North Wales Tourism, the largest destination management organisation in Wales with a growing membership of more than 1,000. He is passionate about working in partnership to promote the region’s spectacular landscape, heritage, culture, food and drink, accommodation along with the adventure and family attractions.


Marten Lewis


As Head of Community and Sustainability Development  Marten brings with him a wealth of knowledge and experience.

In his 15 years working in Pembrokeshire’s voluntary sector, Marten has engaged over 30,000 young people in Science, Technology, Engineering, and Mathematics through various education programs. His hard work has earned him numerous awards and recognition, including a Pembrokeshire Hero Award and a Fellowship with the Royal Society of Art, Manufacturing, and Commerce.

Marten has been well known to Bluestone through his work at the Darwin Centre as the Executive Director. From this, he was invited to join the Bluestone Foundation Steering Group in 2010 helping to oversee the introduction of their Community Fund which has gifted over £140,000 to Pembrokeshire causes since 2013.