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New Homes Sales Manager is Loving Every Minute


Daniel Shone admits he has his work cut out after landing his dream job as sales manager for Bellway Wales – but insists he’s loving every minute.

Born and bred in Cardiff, Daniel has taken on the demanding challenge of looking after a patch which stretches from Swansea over the border into Gloucester.

He said:

“I joined Bellway because I wanted to move onwards and upwards – and it’s been the biggest and best move of my career. It’s hard work because there’s always something coming at me but I’m living the dream.”


The 35-year-old, who lives with wife Laura (33) on her family farm in Pontypridd along with their three-year-old daughter Isla, started his career in the housebuilding industry after graduating from Swansea University.

He said:

“I went straight into sales and spent 10 good years at Redrow but I was looking for the opportunity to move on and stretch myself even more.

“Moving to a much bigger builder has given me a real challenge and I’ve had to deal with a lot of change. I’m working with new systems and new processes as well as a lot of new people spread over a massive area.

“Bellway is a five star-rated builder and build top-quality houses so it’s a pleasure to work for the company – and I’m proud to be here.”

Daniel, who grew up in the Cardiff suburb of Radyr, said the South Wales and Gloucestershire marketplace was very competitive at present.

He said:

“We’re competing well selling homes and are maintaining a steady sales rate but we’ve got to be on our toes all the time.

“Two of us look after 10 sites stretching from Swansea to Gloucester and we have a team of about 20 between us. It’s a fast-moving environment but there’s never a dull moment and I get a great buzz putting the company’s best foot forward.”

Life is going well for Daniel both personally and professionally, as his wife, a teacher, is expecting their second child in March.

Daniel added:

“We’re really looking forward to it – even if it means another year without any sleep!”