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New Financial Services Leader for PwC in Wales


PwC has named Paul Atkinson as Head of Financial Services in the West & Wales, as the firm continues to build its presence in an industry worth more than £10bn in gross value added to the region.

Paul, who replaces Will Conner in the role, has a long track record in financial services and will focus his energies on working closely with clients in the West & Wales to support them in achieving their strategic objectives. He will help promote and connect the region’s thriving financial services sector across the UK and to international markets.

PwC has more than 120 people working in financial services based in Bristol and Cardiff.

Paul qualified as an accountant in his early career, and then spent six years working at Barclays which included a two-year secondment to the US. Having joined PwC in 2014, Paul has focused on supporting a wide range of regional and international financial services clients.

Paul Atkinson commented: 

“As we start to look beyond the pandemic, it’s essential that we continue to focus on supporting our financial services clients to navigate new and emerging risks to achieve their strategic objectives. We know that the sector is focused on risk and regulation, resilience, culture, people and talent, the needs of the customer, and ESG goals, and with our extensive work in all these areas, PwC is perfectly placed to help our financial services clients move forward successfully.

“We know the financial services sector is resilient and adaptable to change, and as we emerge from a post-pandemic, post-Brexit environment I believe we will do so in a more sustainable, agile and tech-enabled way. We have an important role to play in the West & Wales, and I’m committed to ensuring we are supporting our current and future financial services clients in navigating this period successfully.”

John-Paul Barker, Regional Market Leader for PwC in the West & Wales, commented:

“Paul’s experience and expertise in the sector will be hugely important for our clients at a time when they require support through the recovery and beyond.

“This region’s financial services market is buoyant and supporting that market and further afield is crucial to our growth plans. Our new Operate hub is being established in Cardiff, specialising in tech and financial solutions, and will create scores of local jobs in the years to come.”

Business News Wales