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Building a prosperous and sustainable Welsh economy driven by a movement of thriving and innovative businesses that stand confidently alongside the world’s best.


We inspire and nurture enterprising thinking across businesses and communities, building their ability to generate prosperity, from grassroots up.

25 March 2026

Mentera Invites Applications for Key Chair Appointment


 

Mentera is recruiting a new Chair, as the term of the current Chair, Fflur Jones, comes to an end in May.

During her time as Chair, Fflur Jones has played a key role in leading Mentera through a period of change and development, building on the organisation’s strong foundations and supporting its new strategic direction. Mentera is now inviting applications from experienced individuals to lead the organisation through the next chapter of its journey.

Reflecting on her time as Chair, Fflur Jones said:

“It has been a real privilege to serve as Chair of Mentera during such an important period in the organisation’s development. What has stood out most to me is the commitment and expertise of the people who work at Mentera, and the positive impact their work has on businesses and communities across Wales. The organisation is in a very strong position, and I look forward to seeing the next Chair build on this momentum.”

Mentera is a not-for-profit organisation that supports and enables businesses and communities across Wales to venture and thrive, both locally and globally. With over 35 years of experience working with businesses (formerly as Menter a Busnes), Mentera provides first-class advice and support through the expertise of its staff, its geographical presence, and its strong links with industry leaders, the Government and other partners.

Commenting on the recruitment of a new Chair, Llŷr Roberts, Mentera’s CEO, said:

Llŷr Roberts Mentera CEO“This is an important opportunity for an experienced leader to join Mentera at a very exciting point on our journey. We have a clear ambition to support Welsh businesses to reach their full potential and to help create a prosperous and sustainable Welsh economy. The Chair will be central to driving that vision forward.”

Mentera’s aim is to create a prosperous economy for Wales by empowering businesses to be of world‑standard in what they do. The organisation currently focuses primarily on agriculture, food and drink, and the Welsh language, with clear ambitions to expand into additional sectors over the coming years.

Applications for the role of Chair of Mentera are now open, with full details of the role and application process available on Mentera’s website.

For more information and to apply, visit www.mentera.cymru/chair



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