Wales boasts a healthy and extremely competitive manufacturing industry, comprised of over 5,650 enterprises.
In fact, manufacturing accounts for nearly a fifth of the region’s economic output, and job growth in the sector is growing above the UK national average according to a recent market overview conducted by Make UK.
Marketing and PR might not be the first thought for strategy planners in manufacturing, yet it is a key driver in helping your business achieve its targets – be it sales, lead generation or raising brand awareness. When looking for marketing and PR assistance in manufacturing, it can be very beneficial to find a partner that specialises in the sector, that will understand the nature of your work and have the experience to make the most of relevant marketing opportunities.
Showcase your success
Your success stories can provide a bedrock for a powerful marketing campaign. By bringing your major projects into the spotlight you will position your business as a credible market leader in your sphere, and one of the best ways to do so is through case studies.
News articles on your recent projects are important, but finding compelling narratives and creating case studies around your recent activities will help you capitalise on your successes. Providing a deeper insight into the work that your business conducts will shine a light on what you have to offer potential clients and customers.
A marketing partner with knowledge of your sector will have experience in finding the best angle for your content and drawing out a story that puts your brand’s best foot forwards.
Hit the headlines
There is a great potential for high-profile press coverage in the manufacturing industry. Whilst many sectors are experiencing a mass migration from print publications to digital media, the print press landscape in manufacturing has remained healthy alongside the development of digital.
There are a number of key publications thriving in the manufacturing sector seeing widespread circulation and readership. Whether you are looking to reach a B2B or B2C audience, forming relationships with the press enables you to cut through the market and put your brand in front of key decision makers.
Marketing and PR will help you capitalise on your successes and maximise your mileage on brand campaigns. With nearly ten percent of Wales’ workforce employed in the manufacturing industry, there is a significant audience for your business to reach out to.
