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Glamorgan Announce New Talent Pathway Partnership with Spark


Glamorgan Cricket is delighted to announce that creative agency Spark has become an ‘Official Supporter of the Glamorgan CCC Pathway’ for the next two seasons.

The partnership will see Spark invest in the Glamorgan Talent Pathway programme to improve performance analysis by providing teams with the ability to live stream their fixtures, Spark is also sponsoring two squad members Andrew Gorvin and Ruaidhri Smith.

Thanks to Spark's commitment, the Club will be able to subsidise kit costs for parents with children on the Talent Pathway.

“We're thrilled to be able to support the development of local sporting talent and to help Glamorgan invest in technology for continuous improvement of The Club.

“We are also proud of helping Glamorgan's aim of reducing the cost to parents of participation,” said Anthony Blades, CFO Spark.

Glamorgan's Huw Warren said: “This is a huge step forward for our Talent Pathway and I would like to thank Anthony and all at Spark for coming on board as its official supporter.

“Not only will the investment improve our performance analysis of the children on the Pathway, but it will also allow parents to watch their children represent Glamorgan on a live stream and make the game more accessible.”

Glamorgan is dedicated to developing the next generation of cricketers in Wales, and the partnership with Spark will accelerate the vision by bringing a new standard of professionalism to the Talent Pathway programme.


Over the past 6 years, Rachel has been working specifically within the digital marketing space and has worked with some of the country’s top brands. During this time, Rachel was a key attribute to the success of our sister product, Recruitment Buzz, which has firmly established itself as one of the leading publications within the Recruitment sector. Drawing on her knowledge and experience, Rachel has developed a genuine understanding of how content can engage and compel an audience.

Having a passion for travel and culture, Rachel left her hometown of Cardiff to pursue studies and travel and after several years away, Rachel returned to Cardiff and firmly established herself within the development of Business News Wales. Rachel is now responsible for every aspect of web management, marketing and overall production of the Business News Wales brand.

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