Black Swan Agency has officially launched, bringing a fresh approach to marketing at a time when the way people discover and choose businesses is changing fast.
Increasingly, people are turning to AI tools such as ChatGPT and Claude to research companies, explore services and find recommendations. For businesses, this creates a new challenge: how do you make sure you’re part of the conversation?
Combining AI-powered insight, creative thinking and commercial expertise, Black Swan Agency helps businesses strengthen their visibility, build influence and identify new opportunities for growth across both traditional search and the emerging world of AI-powered discovery.
The agency is a joint venture between Black Swan Productions and Welsh investment and philanthropic organisation MASANAS and will form part of the MASANAS Group. It brings together a complementary mix of expertise across marketing, creativity, technology and business growth, with an approach built around three pillars: Visibility, Influence and Growth. AI informs the work, but human insight, strong creative ideas and effective strategy remain at its heart.
Stephanie Stephens, Agency Director, has an entrepreneurial background in marketing and was part of the team behind Wales’s largest international technology summit. She leads the agency’s overall direction, marketing strategy and delivery, with a focus on creative, commercially minded marketing that keeps pace with a rapidly changing landscape.
Mark Sweeny, Commercial Director, is a multi-award-winning technology entrepreneur and investor with a proven track record of building and scaling successful businesses. He brings commercial leadership and strategic insight to help shape the agency’s direction and support client growth.
Haydn Wakeling, Creative Director, founded Black Swan Productions and has spent the past five years building its presence in the creative and production industry. He brings entrepreneurial thinking, creative expertise and a strong understanding of how to turn ideas into compelling work.
Stephanie Stephens, Agency Director of Black Swan Agency, said:
“Marketing is evolving at an incredible pace, particularly in how people discover businesses, find recommendations and decide who to trust. With AI changing the search landscape, there are exciting new opportunities for businesses to reach the right people, but it takes a fresh approach. We want to help businesses understand these changes, adapt their marketing and make the most of what’s coming next.”
Haydn Wakeling, Creative Director of Black Swan Agency and Founder of Black Swan Productions, said:
“We know how important it is for a brand to stand out, tell its story and connect with the right people. Working with MASANAS to launch Black Swan Agency gives us an exciting opportunity to bring that creative thinking into marketing, backed by real commercial expertise. We want to help businesses see their brands differently, make a stronger impression and turn good ideas into something that gets results.”
