Monmouthshire spring water brand Soleau has launched QR-enabled digital product passports, giving customers a new way to discover the story behind its products while supporting a charitable cause.
Tumptonics, the business behind Soleau, has developed the experience through its involvement in the QR Squared by Polytag consortium. The project has helped turn digital packaging into a live customer experience – connecting each can with a story that extends beyond the label. For small producers like Tumptonics, without larger corporates’ technology budgets, the project offers access to expertise and collaboration that helps turn digital innovation into a practical customer experience.
Rooted in a fifth-generation family farm in Monmouthshire, Soleau is part of a diversification story focused on building a future for the farm, bringing together Welsh spring water, a modern drinks brand and a new chapter for the family business.
Now, every scan will also make a difference. Tumptonics will donate to a chosen charity for every scan of its QR code, with a different charity supported each month. The initiative begins in November with Petals, a charity supporting people affected by baby loss.
Sara Jones, founder of Tumptonics and Soleau, said:
“There is only so much you can tell someone on a can. Behind Soleau is our family farm, our Welsh spring water and a determination to build something for the next generation. We wanted to give people a way to discover that story – and make their scan count for something beyond the product.
“As a small producer, we do not have the technology budget of a multinational brand. The consortium has helped bridge that gap, turning our idea into something customers can use – to discover our story, support good causes and better understand our products’ journey.”
Alongside the launch, Tumptonics will work on a climate roadmap to help customers understand where their product comes from and the journey of its packaging – from its origins through to its life as a recycled end product. This is a next stage of development, building on the digital passports now available.
For Tumptonics, the project shows how collaborative innovation can help a small business create meaningful connections between its products and its customers.
For Soleau, a simple scan opens a new chapter: a distinctly Welsh story, a charitable contribution and an ambition to make the journey behind every can more visible.
