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4 June 2024

Security Leader to Support Sports and Leisure Sector against Cyber Threat


The Welsh Sports Association (WSA) has joined forces with a Wales-based security business to address the escalating cyber risks faced by sports and leisure organisations.

Cardiff-based PureCyber is working with WSA as their official cyber security delivery partner. The partnership will introduce PureCyber's expertise to sports and leisure organisations of all sizes organisations across Wales. With cyber threats becoming increasingly sophisticated, this collaboration aims to fortify the resilience of sports, stadiums, and leisure entities against potential cyber attacks through a scalable subscription service.

By offering a single service point, PureCyber simplifies the otherwise complex task of managing multiple vendors. PureCyber also acts as ‘trusted advisers’ in supporting organisations of all sizes and cyber maturity levels to enhance data protection measures and increase resilience against potential cyber threats.

Andrew Howard, CEO at WSA, said:

“At the Welsh Sports Association the safety and security of our members is paramount. We are thrilled to announce our partnership with PureCyber, a leader in cybersecurity solutions, founded and based here in Wales, just like us. This collaboration emphasises our commitment to providing a secure environment for all our stakeholders, ensuring that our sport and leisure sector continues to thrive in a digital age. Together, we are confident that we can protect our members from emerging cyber threats and foster a culture of security and trust. Welcome, PureCyber, to the Welsh Sports Association family.”

Damon Rands, CEO at PureCyber, said:

“We are thrilled to collaborate with the Welsh Sports Association as their official cyber security partner. This partnership underscores our commitment to empowering organisations within the sports and leisure sector with robust cyber security solutions tailored to their unique requirements. Together, we aim to raise the bar for cyber resilience and foster a safer digital environment for all.”



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