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Mid-Wales’ Tourism Businesses Urged to Work Together for Success

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A new director of MWT Cymru, the independent organisation representing around 600 tourism and hospitality businesses across Mid Wales, has called on everyone associated with tourism in the region to work together for success.

Dylan Roberts, joint managing director of award-winning caravan and motorhome dealership Salop Leisure, recently joined the MWT Cymru board. He succeeds Tony Bywater, chairman of Salop Leisure, who was a director for 10 years.

Salop Leisure also owns holiday home and touring parks in Mid Wales and Dylan has been involved in the industry for 34 years, having begun his career with Peter Bourne and Sunbourne Leisure at Bryn Owen Holiday Park, Borth and Glan-y-Mor Leisure Park, Clarach Bay. He joined Salop Leisure 27 years ago.

He lives in Bow Street, near Aberystwyth and spends part of his working week at Salop Leisure’s sales centre in Machynlleth. He’s passionate about the tourism industry and believes Mid Wales has much to offer visitors who are seeking to escape to beautiful countryside and a spectacular Cambrian coastline.

Adopting the ‘Together Stronger’ slogan made famous by the Wales football team in Euro 2016, he believes all businesses associated with the tourism industry in Mid Wales are stronger working together rather than in isolation.

He also highlighted MWT Cymru’s investment in marketing to promote the region, with an upgraded website – visitmidwales.co.uk – re-launched for Easter.

“It’s important that everyone associated with tourism, whether they are owners of B&Bs, guest houses, hotels, restaurants, visitor attractions, gift shops, activity centres, local food and beverage producers/ suppliers or caravan and camping parks, all work together to benefit the industry.

“The transport network has an important part to play also. Collectively through an organisation, such as MWT Cymru, it is essential for us all to promote Mid Wales as a first choice destination for holidays and day visits,” he said.

“Tourism is a key industry in Mid Wales in terms of the contribution it makes to the local economy and the jobs it creates and supports. I believe the Mid Wales has much to offer but it needs a strong organisation like MWT Cymru to market and promote the region.

“I am impressed by the value for money that membership of MWT Cymru offers to all types of businesses associated with tourism. One of my goals is to raise awareness within the business community of MWT Cymru’s work and objectives.

“Tourism businesses are much stronger working together within MWT Cymru than they are working in isolation. By increasing membership, the organisation will become stronger and expand and enhance the services it currently offers.

“Our aim must be to attract more visitors to spend their holidays and short breaks in Mid Wales. Making the region more attractive and accessible will hopefully increase inward investment for tourism, in the same way that North Wales has benefited in recent years.”

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Duncan Foulkes Public Relations Limited is a well established communications consultancy based in beautiful Mid Wales.

Incorporating public and media relations, the consultancy provides a range of services to businesses and organisations throughout Wales and the Marches.

A former newspaper journalist for 24 years, Duncan moved into PR in 1999 after editing the County Times & Express & Gazette newspapers – the main weekly titles in Mid Wales – for five years.

His main reason for leaving the newspaper industry was a desire for a new career challenge. His successful PR business predominantly focuses on companies based in Wales and Shropshire.

His motto is to keep things as simple as possible to avoid over-complicating what is a straightforward goal – to achieve media coverage for a client.

Duncan’s wide-ranging work entails media campaigns, researching and drafting press releases, media liaison, political lobbying, event management, organising photocalls, website content advice, social media and newsletters.

He has extensive PR experience of the food and drink, education and training, catering and hospitality, insurance and financial services, manufacturing, tourism, farming, property, fine art, lubricants and telematics sectors.

His contacts extend from local newspapers in Wales to the national print and broadcast media, trade publications and digital media.

Duncan Foulkes PR uses only the most creative photographers, ensuring that photography to support his work is of the highest quality.

He is passionate about issues relating to the countryside and enjoys fly fishing, watching sport and spending time with his family in his spare time.

Services provided:

Public Relations
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Event management

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