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Welsh Dairy Company Secures Lucrative Contract in Qatar

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Calon Wen, Wales’ leading organic dairy company, has secured a sizeable supply contract in Qatar following a Welsh Government trade mission. Partnering one of Qatar’s leading distribution companies, Calon Wen will be available in many leading retailers in the country.

Calon Wen, a group of 21 organic family farms across Wales producing award winning cheeses, butter, milk, frozen and fresh yoghurt, has received its first order for the entire range.

Stuart McNally, Calon Wen’s Sales and Business Development Manager talking about the recent order, said:

“The initial order is a sizeable one for Calon Wen and we hope to be trading at 25% exports by the end of next year. This was a conscious decision by the company to diversify into new markets outside of the UK to ensure stability of supply for our farmers.

“We are projecting that exports will become 30-40% of our total revenue within three years thereby helping to ensure Welsh organic family run farms have greater economic value and are more resilient to any fluctuations in the domestic market.”

Dai Miles, Calon Wen’s Manging Director and a farmer added: 

“What we have achieved to date has been facilitated by our involvement in the Welsh Government food and drink export programme. Attending briefings, seminars and exhibitions gave us the confidence to invest in developing export sales and with continued growth of the organic sector in these emerging markets we feel there is significant opportunity for further growth.”

Cabinet Secretary for Energy, Planning and Rural Affairs, Lesley Griffiths said:

“I am delighted that Calon Wen has been successful in winning the contract to have their entire range of product available in Qatar. This demonstrates the importance of developing both existing and new export markets for Welsh food and drink.

“Trade missions, like those enjoyed by Calon Wen, are imperative to selling Welsh produce around the world and helping businesses learn from and build relationships with others in their respective industry.

“In these challenging times ahead of Brexit, it is more important than ever that we champion Welsh produce and support food and drink businesses in every way we can. We are committed to supportive programmes, such as our Food and Drink Action Plan and Business Clusters programme, which will help provide a boost to the industry in these uncertain times.”

Calon Wen, based in Narberth, Pembrokeshire, established itself in 2000 when four dairy farmers wanted to sell their own milk to local people and decided to set up their own company. Now, it has quadrupled in size and has many more family farms, and has become Wales’ leading brand, supplying Tesco, Morrisons and Waitrose and many independent retailers across Wales.

For more information about Calon Wen visit https://calonwen-cymru.com

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Over the past 6 years, Rachel has been working specifically within the digital marketing space and has worked with some of the country’s top brands. During this time, Rachel was a key attribute to the success of our sister product, Recruitment Buzz, which has firmly established itself as one of the leading publications within the Recruitment sector. Drawing on her knowledge and experience, Rachel has developed a genuine understanding of how content can engage and compel an audience.

Having a passion for travel and culture, Rachel left her hometown of Cardiff to pursue studies and travel and after several years away, Rachel returned to Cardiff and firmly established herself within the development of Business News Wales. Rachel is now responsible for every aspect of web management, marketing and overall production of the Business News Wales brand.

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