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Welsh Business Finance Firm Backs Life-Saving Scheme


When they heard that Wales suffers one of the highest premature mortality rates for Coronary Heart Disease in the world, and Rhondda Cynon Taf has the worst rates in Wales, a local business finance brokerage decided they wanted to do something to help.

“I was shocked by the statistic.” Chris MacManus, MD of MacManus Asset Finance said. “I am proud to live and work in Wales, and have chosen to base my business in RCT, but we are at the epicentre of a health time-bomb.  Lives are being lost to an illness which is so preventable and we wanted to make a difference.”

With the company office situated in Abercynon, the team at MacManus Asset Finance have pledged support for a scheme to fund defibrillators in the town.

MacManus Asset Finance Managing Director Chris MacManus

Chris MacManus with PCSO Julia Page & PCSO Chad Butterfield from Cynon Neighbourhood Police Team

Chris MacManus with Paula Hares & Kayley Taylor (Educ8 Ltd) and Account Executive Sophie Watts

MacManus Asset Finance moved to the centre of Abercynon in 2014 and have recently completed a total renovation of the building.  At the official opening of the new-look premises, the MacManus Asset Finance team were joined by local business owners and partners as well as Police Community Support Officer Julia Page who said how the defibrillator scheme will work.

She explained that the modern defibrillator machines are extremely smart, providing diagnoses, careful, simple visual and audio instruction prompts and they have built in safety features which prevent inappropriate or incorrect use. As such they are designed for use by non-medical, inexperienced members of the public.

MacManus Asset Finance Managing Director Chris MacManus with Account Executive Sophie Watts & Sales director Rhian Adams

The MacManus Team outside the newly renovated premises

Cynon Neighbourhood Police Team are working with local schools, sports clubs, organisations and small businesses to fund-raise for defibrillators in the community, with the support of Welsh Hearts. The defibrillators will be placed within easy reach of the public so in the event that someone needs to use them, they can be accessed immediately while an ambulance is called. To support the cause, the team at MacManus Asset Finance have pledged to donate £10 for every finance agreement they place throughout June & July this year to the Cynon Valley Defibrillator Appeal.

MacManus Asset Finance began in 2005 after the director’s successful career with one of the UK’s leading asset finance companies. MacManus Asset Finance are independent business finance specialists and have access to over 60 finance providers providing businesses access to a huge panel of finance options, including asset finance, invoice finance and business loans.

The growth of the business led the company  to build a visible presence in the heart of the Cynon Valley, where they are uniquely placed to serve local enterprises, whilst also being easily accessible to business people travelling from Cardiff, Merthyr Tydfil and beyond.

Their prominent shopfront on Ynysmeurig Road is a beacon of positivity as people enter Abercynon town.  The once dilapidated building has been transformed.

The creative team behind the growing business’s new look was at the launch event to see for themselves how their vision has been realised.

Gareth Pugh Director and Senior Designer Plaingraffic in Pontypridd said:

“We have worked closely with the team at MacManus Asset Finance over the past couple of years on developing their marketing strategy and brand image. It’s hugely satisfying to see how Chris and the team have taken on board the key areas of the branding work and injected it so successfully into the look and feel of their new offices.”

The event was also an opportunity to reflect on the growth of the business which has recently taken on graduate Sophie Watts through the Jobs Growth Wales Scheme.  Kayley Taylor, Jobs Growth Wales Officer for Educ8 Ltd, placed Sophie with MacManus Asset Finance earlier this year.

“When I first met Chris at the MacManus office, it was completely empty and work was still ongoing, a few weeks later, I again met with Chris to complete the Jobs Growth Wales application and I couldn’t believe the difference, the office was up and running and looked amazing! Not only had Chris and [Sales Director] Rhian Adams turned this around in a few weeks, they had also put in place everything I had advised that was required for the Health and Safety.

MacManus went on to recruit Sophie through the Jobs Growth Wales programme, Sophie’s progression has been outstanding, both Chris and Rhian are really pleased with her! This is what I love about my job, not only helping employers like MacManus but also giving young people like Sophie a real work opportunity to start their career.

Jobs Growth Wales is the perfect choice for small businesses or businesses like MacManus, this a great example of business growth and opportunity in the Valleys.”