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Vale of Rheidol Railway Wins Outstanding Customer Service at Aber First Awards 2017


The Vale of Rheidol Railway has won the award for outstanding customer service at the Aber First Awards 2017.

The award, sponsored by the Cambrian News, was presented at a ceremony organised by Menter Aberystwyth in the Old College.

Offering a wonderful visitor experience and stunning views of the Rheidol Valley, the railway has a dedicated and passionate team of staff who share their knowledge and enthusiasm.

Llŷr Ap Iolo, railway manager, said:

“We take customer service very seriously. The interaction between the staff and our visitors is a key point of the experience.

“As one of the major tourist attractions in Mid Wales, it is important for us to have an excellent customer service reputation, as recommendation and word of mouth is still a valuable method of marketing. This helps to attract more people into this wonderful area.”

 Opened in 1902, the railway is a masterpiece of engineering and has been delighting passengers for generations. Although the line no longer carries lead ore from the mines, it has been carrying tourists to the beauty spot of Devil’s Bridge for over a hundred years.

The journey starts in Aberystwyth, in the heart of Cardigan Bay and runs for 12 miles to Devil’s Bridge, home of the famous Mynach Falls, in the Cambrian Mountains.


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Duncan Foulkes Public Relations Limited is a well established communications consultancy based in beautiful Mid Wales.

Incorporating public and media relations, the consultancy provides a range of services to businesses and organisations throughout Wales and the Marches.

A former newspaper journalist for 24 years, Duncan moved into PR in 1999 after editing the County Times & Express & Gazette newspapers – the main weekly titles in Mid Wales – for five years.

His main reason for leaving the newspaper industry was a desire for a new career challenge. His successful PR business predominantly focuses on companies based in Wales and Shropshire.

His motto is to keep things as simple as possible to avoid over-complicating what is a straightforward goal – to achieve media coverage for a client.

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He has extensive PR experience of the food and drink, education and training, catering and hospitality, insurance and financial services, manufacturing, tourism, farming, property, fine art, lubricants and telematics sectors.

His contacts extend from local newspapers in Wales to the national print and broadcast media, trade publications and digital media.

Duncan Foulkes PR uses only the most creative photographers, ensuring that photography to support his work is of the highest quality.

He is passionate about issues relating to the countryside and enjoys fly fishing, watching sport and spending time with his family in his spare time.

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Public Relations
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Event management

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