The Vale of Rheidol Railway has won the award for outstanding customer service at the Aber First Awards 2017.
The award, sponsored by the Cambrian News, was presented at a ceremony organised by Menter Aberystwyth in the Old College.
Offering a wonderful visitor experience and stunning views of the Rheidol Valley, the railway has a dedicated and passionate team of staff who share their knowledge and enthusiasm.
Llŷr Ap Iolo, railway manager, said:
“We take customer service very seriously. The interaction between the staff and our visitors is a key point of the experience.
“As one of the major tourist attractions in Mid Wales, it is important for us to have an excellent customer service reputation, as recommendation and word of mouth is still a valuable method of marketing. This helps to attract more people into this wonderful area.”
Opened in 1902, the railway is a masterpiece of engineering and has been delighting passengers for generations. Although the line no longer carries lead ore from the mines, it has been carrying tourists to the beauty spot of Devil’s Bridge for over a hundred years.
The journey starts in Aberystwyth, in the heart of Cardigan Bay and runs for 12 miles to Devil’s Bridge, home of the famous Mynach Falls, in the Cambrian Mountains.