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Series of Events Set to Boost Digital Marketing for Welsh SMEs

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A series of Digital Marketing workshops are being run by Superfast Business Wales to boost the online skills of Welsh SMEs.

53% of small businesses have more effective marketing online than offline. Digital marketing can be a really cost effective way to raise your profile, attract new customers, and win new business. Find out how at Superfast’s fully-funded digital marketing workshops.

At the free events you will learn essential digital skills such as:

  • How digital marketing tools help engage your target market
  • How to develop digital marketing strategies that generate sales
  • Tips to help you measure what works and what doesn’t
  • Integration of social media platforms such as Facebook, Twitter, Instagram and LinkedIn to a digital marketing plan
  • Utilizing social media dashboards such as Hootsuite and Buffer
  • How to monitor website effectiveness using Google Analytics and Insights

The free business workshops will enable your business to learn practical ways to make the most of online tools and technologies for quick wins and big improvements. Additionally, your business will receive tailored 1:1 support: get a one-to-one advice session with a Digital Business Adviser to talk about your business needs and receive a custom-made plan.

As well as the support outlined above, your Website review: get a free review of your website to find areas you could improve to increase your online visibility and customer awareness

Keen to expand its customer base and develop brand awareness, excellence IT attended a Superfast Business Wales business marketing workshop. They later received a follow-up one to one session with a digital business advisor, who helped the company create a digital plan to grow the business through online marketing.

Anne Beer, operations director at excellence IT explained:

“Digital technology is integral to every element of our business. We knew we needed to develop a marketing strategy to drive potential customers to our website and ultimately, our services.

“The Superfast Business Wales digital marketing workshop gave our company a “focus” for our digital marketing strategy. As we didn’t have in-house marketing staff, we needed to establish a direction for our marketing ideas and understand exactly what tools were available and how to use them to enhance our business presence in the sector.”

If your business is an SME based in Wales and currently trading and registered with Companies House or HMRC then you can take advantage of the following upcoming events in your area:

8th January – Caerphilly, Llangefni

10 January – Pembroke Dock

17 January – Merthyr Tydfil