After enganging with an expert consultant from Superfast Business Wales, Dr Beatriz Albo, founder of sauce brand Sabor de Amor achieved increased online sales, more engagement on social media and a move into a new premises.
Sabor de Amor, which translates to ‘the flavour of love’, was established in 2014, producing authentic paella, alioli, and salsa sauces. Winning ‘best artisan sauce’ in BBC 2’s Top of the Shop with Tom Kerridge prompted Beatriz Albo to get online and make the most of this exposure.
Following support from Superfast Business Wales, Sabor De Amor is making the most of social media, to win more customers and move to bigger premises.
“As the business grew, I decided there were other things I needed to take care of so it was very important for me to contact Superfast Business Wales and take part in some of their workshops, and they were able to help me with everything from how to set up the data for the invoices and how to maximise exposure on social media, the analytics of the website, how those views could be converted in more sales.
“They helped me to understand the different platforms, and when you actually have website it’s very important to know that they support any kind of the buyers whether it’s from a mobile, whether it’s from the tablet or whether it’s from the desktop computer. So, that’s something I maximised thanks to their advice, but it was also very important for me to make sure the bandwidth of the website was able to support the amount of traffic that we generate.
“So, all in all, my online sales have been optimised thanks to the support I received from Superfast Business Wales.
“It’s also very important at this stage to understand that social media plays a huge part in any business. I was able to launch a very successful online competition, I think we reached over 12,000 engagement with that post in the space of less than 24 hours.”
Whether your target market is local, national or international; online technology is helping Welsh businesses to improve finances. Superfast Business Wales is here to help you make the most of online tools and platforms by giving you the knowledge and skills to reduce costs, save time, grow profits and improve stability.