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Welsh Firm Offers Asset Finance Solutions for State of the Art CCTV, Fire and Security Systems


Henry Howard Finance (HHF) has teamed up with a major UK CCTV and security distributor to offer asset finance solutions to businesses seeking affordable access to state-of-the-art CCTV, fire and security systems.

The exclusive deal makes leasing agreements available to security installers who purchase their equipment from Hertfordshire-based firm Infinite Distribution.

Infinite Distribution, which has been distributing high-tech and bespoke CCTV systems since 2013, has over doubled in size in the last twelve months. It is expected that a partnership between the innovative distributor and the award-winning Henry Howard Vendor Finance team, will drive their increasing sales volumes even further.

Gareth Williams, account manager at Henry Howard Vendor Finance, said:

“Our partnership with Infinite Distribution is an exciting development and we are optimistic about the security sector developing across the UK.  Over the last 20 years, Henry Howard has supported many independent installers, and we are pleased to be working so closely with one of the UK’s leading distributors moving forward.”

Melanie Day, business development manager of Infinite Distribution (Pontypool) said:

“We are delighted to be able to provide flexible funding solutions to Infinite Distribution’s ever-growing portfolio of customers, and to drive sales opportunities for our installers.  We aim to support our partners across businesses in Wales and across the UK by developing our services and products, and achieving our ambitious sales and growth targets with a new range of leasing solutions.

“We recognise that that the ability to offer finance will support and increase our installer sales, and in turn help smaller businesses, who might not be in the position to invest a large amount of working capital upfront.”

As part of the agreement, all approved installers will be given access to HHF’s online lease portal ‘HowApp’. The ‘HowApp’ portal is designed to support the sales process by providing automated credit decisions and agreements that can be completed with e-signatures at the point of sale.

James Barnes, account manager at Henry Howard Vendor Finance, added;

“We look forward to supporting Infinite Distribution adopt leasing solutions across their installer base, and to demonstrating how effective leasing can be in reducing transaction and payment times.”

The scheme launched on 1 August.  All installers will be provided with details of the scheme over the coming weeks.

For further information about the scheme, please contact Infinite Distribution or Henry Howard Finance at


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Henry Howard Finance (HHF) was established in 1996 and is the largest independent finance house in Wales. Its flexible and responsive finance solutions assist more than 20,000 different UK-based businesses across a variety of sectors. In 2016 alone, HHF provided finance for more than 6,000 businesses lending in excess of £150 million. Its group portfolio stands in excess of £250 million.

The group has won awards across England and Wales for its fast growth, and currently employs 110 people over four locations. The firm’s geographical expansion and secured technological investments provide customers with access to leading financial solutions in the market, including ‘HowApp’, an online credit decision and deal management portal that allows users to complete a finance agreement in as little as 20 seconds.

Henry Howard Finance Group has five business divisions that support the SME market with access to finance, equipment and commercial lending services.

– Henry Howard Asset Finance provides competitive funding for business-critical equipment, including industrial machinery, construction equipment and commercial vehicles.
– Henry Howard Vendor Finance provides access to industry leading technology, a dedicated sales support service and innovative funding facilities to support equipment vendors.
– Henry Howard Retail Finance supports retail and vendor suppliers in the shop-fitting and retail equipment market, with 20 years’ experience in finance and refinance solutions.
– Henry Howard Cashflow Finance provides invoice discounting and invoice factoring solutions for businesses looking to improve cash flow.
– Henry Howard Commercial and Property Finance specialises in commercial and property finance, property investment, crowdfunding and business loans

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