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Project to Increase North Wales’ Popularity as a Cruise Ship Destination Begins


Anglesey is to lead on a two-year project to increase North Wales’ popularity as a cruise ship destination.

A record number of 43 cruise ships will dock at the port of Holyhead this summer bringing thousands of tourists from all over the globe. It is estimated that this year alone, cruise passenger spend will be worth around £2m to Anglesey and North Wales economy.

The visiting cruise ships have ranged from the Seven Seas Explorer – dubbed the world’s most luxurious ship – to the German ships Mein Schiff 1 and 4, which carry nearly 3,000 passengers, to smaller niche cruise ships.

Now, thanks to £60,000 from the Welsh Government’s Regional Tourism Engagement Fund (RTEF), our Destination function will lead on the new North Wales Regional Cruise Project.

It will develop:

  • New experiences across North Wales for the cruise market
  • A series of ‘cruise immersion videos’ to market / promote North Wales as a unique cruise ship destination
  • A programme of welcome activities for cruise ships visiting North Wales

“The economic benefits the cruise industry bring to Anglesey and North Wales are hugely important,” says Economic Development portfolio holder, Cllr Richard Dew. “We’re pleased to lead the North Wales Regional Cruise Project, and welcome Welsh Government RTEF funding which will help us attract many more cruise ship passengers to the region.”

The County Council work in partnership with Welsh Government, Regional Partners as well as Stena Line and Orthios to attract more cruise liners to the region.

Cruise Ship Welcome and Events Co-ordinator, Steffan Hughes, explained:

“Our annual cruise ship programme is going from strength to strength. We’ve welcomed 43 cruise ships to Anglesey this summer, bringing around 16,000 visitors to the region. We will continue to market North Wales as a unique destination, build on our success and cement Holyhead’s position as one of the UK’s premier cruise ports.”

Chair of the Destination Anglesey Partnership, Phil Scott, added:

“This is excellent news for Anglesey and North Wales. Our Partnership will continue to work with the County Council to ensure that the Island’s tourism sector is able to provide the best possible offer for cruise ship passengers.”

Cabinet Secretary for the Economy and Infrastructure, Ken Skates, said:

“The cruise market has been highlighted in the tourism strategy for Wales as one way of growing the tourism industry in Wales by 10% by 2020 and Cruise is one of the fastest growing sectors year on year. We are working with many outside stakeholders and are looking at various infrastructure developments for the cruise market. I hope that both the cruise operators and passengers arriving at Holyhead are impressed with what Wales has to offer and will return again in the future.”


Over the past 6 years, Rachel has been working specifically within the digital marketing space and has worked with some of the country’s top brands. During this time, Rachel was a key attribute to the success of our sister product, Recruitment Buzz, which has firmly established itself as one of the leading publications within the Recruitment sector. Drawing on her knowledge and experience, Rachel has developed a genuine understanding of how content can engage and compel an audience.

Having a passion for travel and culture, Rachel left her hometown of Cardiff to pursue studies and travel and after several years away, Rachel returned to Cardiff and firmly established herself within the development of Business News Wales. Rachel is now responsible for every aspect of web management, marketing and overall production of the Business News Wales brand.

Having learnt some invaluable skills within the marketing industry, Rachel is often called upon for her skills and knowledge of WordPress, HTML, email marketing software, Photoshop design and social media tools.


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