Showcasing the Best of Welsh Business


Adore, Taff Housing Association’s Estate Agency Branches out into Property Sales


Adore, a letting agency backed by Taff Housing Association, has announced the addition of a property sales department, expanding the business on the back of an exciting period of growth.

Taff is a community-based Housing Association with over 1,300 homes in the Canton, Fairwater, Grangetown, Riverside and Butetown areas of Cardiff.

Established back in 1975, the business has gone from strength to strength, launching Adore in 2013. Offering an excellent level of service to the private rental sector, Adore works as a traditional letting agency with a difference. Taff uses the profits from the day-to-day running of the business and injects it back into the local community for activities such as training sessions, children’s activities and summer trips for families. Having partnered with private landlords across the city, Adore has now identified a space for itself in the property sales market, with plans to really scale up this part of the business over the course of the coming months. While this may seem a little bit of an unusual project for a housing association to get involved in, a fixed fee will go towards community investment programmes, giving Taff another stream of income to fund this important work.

Speaking about its unique style, Adore says it is small enough to be truly responsive to the needs of customers yet creative enough to handle the challenges of the fast changing marketplace. Having successfully helped improve the reputation of the lettings industry, the aim here is to do the same on the sales side.

Elaine Ballard, Taff’s Chief Executive says:  

“We’ve responded to customer demand for a sales service, having built a solid reputation in our lettings business. We hope sales customers will appreciate that at least 15% of what they pay us is re-invested in the community – agents’ commission can be a contentious issue, but after covering costs, we always pass profit on for community benefits delivered via Taff.”

With a huge level of expertise to call on, Adore is incredibly confident in its ability to stay at the forefront of the ever-changing property landscape. For more information on Adore as well as their properties and community projects, head over to their website today.