Welsh seafood businesses are being urged to ‘dive in’ and strengthen their position by collaborating with similar enterprises in Wales.
A forthcoming series of free ‘Dive In’ events, organised by the Welsh Seafood Cluster programme, will give those working in the industry the chance to meet-up and learn from sector experts, as well as receive training in how best to use marketing and social media to reach their target audience and build their brand.
The ‘Dive In’ events see the start of series of programmes that will strengthen and upskill the Welsh seafood industry – and are a spin-off from the highly successful ‘Tuck In’ events delivered through the Fine Food Cluster and supported by the Food and Drink Board.
The Welsh Seafood Cluster programme is available to all seafood businesses operating in Wales and provides training and support for enterprises.
It provides a platform for joint action to solve common industry problems, help them overcome barriers to growth, and ultimately add value to fish and shellfish caught or farmed on the Welsh shores.
The Cluster’s objective is to bring together a range of fishermen, processors, fishmongers, merchants and aquaculture businesses who have quality products and the ambition to grow alongside commercial, government and academic partners.
Funded through the Welsh Government’s Food & Drink Wales Business Development Programme, the Welsh Seafood Cluster currently engages with some 58 seafood businesses across Wales and links into Food and Drink Wales trade and consumer events.
Cluster activities include knowledge exchange; events, workshops and up-skilling; cooperative in commercial activities; sharing costs/resources; collaborating for profit; and understanding and entering new markets. There is also access to world-leading research; export insights, industry study visits; and trade opportunities in the UK and abroad.
“Clustering – working in collaboration to overcome barriers and issues has proven to work effectively,” says Seafood Cluster manager, Siân Davies.
“This good practice can be modelled to strengthen and develop the seafood industry in Wales.”
The North Wales Seafood Cluster networking event will be held in Criccieth on November 27th. Guest speakers will be Anne Marie Flinn from the Llangefni-based Food Technology Centre, and Seafish Wales Fishing Safety Officer, Lee Haigh. The event will be held at Dylan’s Restaurant starting at 7pm
While the South Wales Seafood Cluster networking event set to be held in Milford Haven on December 10th will also feature Lee Haigh as a guest speaker, along with Angela Sawyer of the Food Centre Wales. The venue will be Suite 13 Cedar Court and will begin at 7pm.
Like the networking events, the ‘Basic Marketing and Social Media’ workshops will be held in North and South Wales and led by food marketing expert, Caroline Hanna.
The first workshop will be held in Bangor on November 28th starting at 10am at Menter a Busnes, Building 9 Park Road, Menai Business Park.
The second workshop is scheduled to be held in Milford Haven on December 10th. The location will be Suite 13 Cedar Court, and the workshop will start at 10am.